You’ve probably heard about the real estate saying that value is determined by three things, location, location and location. What this means is that despite having a wonderful mansion, it’s value is diminished significantly if it is in the wrong neighborhood. The same holds true with social media. The different social networks are locations that you can put your messages on. Selecting where to put your messages is both an art form and a science.

Confused? Let us explain. The update you’ve crafted for your Facebook page might not work on other networks – it might be too long for Twitter, too casual or personal for LinkedIn, or for one reason or another, it just won’t work or get attention on other networks. You have to tailor your message for each platform.

In this post, we’ll share some tips to help you craft updates for three different social networks, namely, Twitter, Facebook, and LinkedIn.

    • Twitter
      The first thing you need to consider when crafting Twitter updates is the 140-character limit. It poses a bit of a challenge, but with a bit of creativity and wit, you can write enticing and clickable updates that still make the 140 character limit. In fact, we usually try to hit less than 100 characters in our own tweets. Many Twitter users are seem to be programmed to scroll quickly through all the updates in their feeds, reading only those that are important and attention grabbing. One way to do this (though it still isn’t easy) is to find a compelling, interesting line from the blog post you’re posting that might entice them to click through. You can also ask questions, or express bold opinions, to start conversations. Strangely enough, even quotes count, too! Tweets with inspiring quotes tend to get a lot of retweets. Of course, you should forget to use appropriate #hashtags to make it easier for others in your niche to find your tweets.
    • Facebook
      Facebook allows longer updates, so make sure you take advantage. Longer posts allow you to get a bit chatty, show some snarkiness, and basically inject more personality into your Facebook posts. Take advantage of this, but don’t get too wordy either – shorter posts still get more attention and engagement. It’s also easier to share images on Facebook, so make the the most of this too. We’ve said it before, and we’ll repeat it here: “posts with images get more likes, +1′s, comments, shares, retweets, and whatever metric you use for engagement.” Your mileage may vary, but we find that Facebook is a great place have extended conversations with your audience – having separate comment sections for each post helps keep discussions focused, and the absence of a hard character limit allows for more fluid conversations. We feel a bit more free to post off-topic updates like commentary on recent events, fun stories about our company, and other things that aren’t quite directly related to our business. 
    • LinkedIn
    • If Facebook is casual and relaxed, LinkedIn is a bit more formal. This doesn’t mean it’s stiff or stodgy, but rather, it’s a bit more focused on business. While Facebook is a great place to engage your fans, LinkedIn is a great place to make new business contacts and establish your credibility in the industry. We suggest getting straight to the point in your LinkedIn updates. You do this on Twitter because of the character limit, but on LinkedIn, you can go beyond the catchy title and expound on your topic a little. Present something that can help your connections, and share things that they can learn from. The key on LinkedIn is to show others how they can benefit from connecting with you.

Do you agree? Disagree? Tell us what you think. How do you decide what to post on your different social networks?