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The GaggleAMP Blog

Your Strategic Marketing Investment

Posted on 01/10/2017

As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.

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Topics: Employee Advocacy, Engaged Employees, Marketing, marketing strategy, Social Media, Social Media Engagement

What is Authentic Engagement?

Posted on 01/05/2017

Building authentic engagement can be tricky, but in the business world it can be the difference between one sale and an ongoing relationship. Without this missing piece, corporations are undermining the effectiveness of their overall marketing efforts. As important as this strategy is, you will rarely see authentic engagement measured or even discussed on a marketing report.

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Topics: Employee Advocacy, Employee Engagement, Marketing

Introduction to Gamification in Employee Advocacy Programs (and the rest of your business)

Posted on 12/13/2016

In our modern, efficiency-obsessed economy, the idea of a secret system that can make your employees more loyal, effective, and efficient seems too good to be true - but it actually is a real thing. They key is to tap into the elements of what we do for fun and bring those mechanics into the day-to-day workplace. Basically, you make work into a game through the process of gamification.

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Topics: Employee Advocacy, Marketing, Social Media, social media marketing, gamification

Why Your Employees Aren’t Sharing Marketing Content—and Why They Should Be

Posted on 11/08/2016

Do you consider your employees when formulating your social media strategy?

Your employees are a more valuable resource than you think. Employee social sharing can produce eight times more interaction than content shared by your brand alone, and it can be re-shared as much as 25 times more frequently.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media, social media marketing

The Power of Visible and Valuable Content, and How to Get There

Posted on 07/25/2016

Be visible and valuable. It’s that simple, right? Connecting what you have that is of value to customers will create an exchange. But what can you offer that is valuable enough for people to give you their info?

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Topics: Content Marketing, Employee Advocacy, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications

The Agency Approach to Employee Advocacy with Jason White

Posted on 06/14/2016

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media

Recruiting on Instagram

Posted on 05/31/2016

Topics: Employee Advocacy, GaggleAMP, recruiting, Social Media in Corporate Communications

Harnessing Employees’ Social Media Reach

Posted on 04/25/2016

Social media policies are written and implemented to guide employees on using social media responsibly and hopefully preventing negative social media firestorms. However, companies find the best success with employee social media usage via employee advocacy - using the social media reach and audiences of employees to relay positive company news and information.

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Topics: Employee Advocacy, Social Media, Social Media in Corporate Communications

Employees on Social Media

Posted on 04/18/2016

With the blurring of lines of public/private lives of corporate employees, companies are now faced with a new dilemma that didn’t really exist a few years ago. How should companies respond when an employee’s behavior in a clearly private, personal setting spreads virally on social media? How does a Fortune 1000 public relations professional respond to an executive’s egregious behavior - that happened in a non-work, private setting - when reporters start asking questions about the company’s response?

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Topics: Employee Advocacy, Employee Engagement, Social Media, Social Media in Corporate Communications

4 Tips to Help Employees Get Comfortable Using Social Media

Posted on 04/15/2016

Social media is an integral part to any successful company’s marketing strategy, and employees play a large role in its success. Unfortunately, many of your employees may not find the virtual world an inviting place, and getting comfortable may require a little assistance. Your company has unlimited potential to extending your social reach through employee advocacy. Getting all of your employees on board and acclimated on social media can help you achieve your goals.

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Topics: Employee Advocacy, Employee Engagement, employees, social marketing, Social Media, Social Media at Work, Social Media in Corporate Communications, Social Reach