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The GaggleAMP Blog

8 Reasons Why Social Amplification Efforts Fail

Posted on 03/14/2017

Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.

There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.

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Topics: Employee Advocacy, Marketing, Social Media

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

How to Excite Employees About Your Company Message and Content

Posted on 02/28/2017

 

In the toolbox of social media strategies, employee social engagement is the tactic that many companies are striving to implement in 2017. The potential benefits of employee advocacy can be staggering. More success stories are published every day and it’s getting easier to get executive level buy-in. However, motivating your employees and getting their buy-in can be a bit more difficult.

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Topics: Employee Advocacy, Marketing, Social Media

Align Employees for Marketing Success

Posted on 02/23/2017

Your employees are the life blood of your organization. But that doesn’t mean they all have the same idea regarding how things should be done, especially as related to sharing your company’s brand messaging. Some employees do not want participate while others don’t want to be countered as they share a message. So then, getting them all on the same page can be like herding cats – that is a difficult task.

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Topics: Employee Advocacy, Marketing, Strategy

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy

Involving & Motivating Employees in Your Marketing Strategy

Posted on 01/24/2017

Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

Your Strategic Marketing Investment

Posted on 01/10/2017

As a company, you spend a fair amount of time and financial investment in the creation of just the right marketing strategy. How you execute this plan, will impact all of your company’s campaigns and ultimately your results in engaging prospects and customers. In order for it to be fully effective employees should be part of the process.

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Topics: Employee Advocacy, Engaged Employees, Marketing, marketing strategy, Social Media, Social Media Engagement

What is Authentic Engagement?

Posted on 01/05/2017

Building authentic engagement can be tricky, but in the business world it can be the difference between one sale and an ongoing relationship. Without this missing piece, corporations are undermining the effectiveness of their overall marketing efforts. As important as this strategy is, you will rarely see authentic engagement measured or even discussed on a marketing report.

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Topics: Employee Advocacy, Employee Engagement, Marketing

Introduction to Gamification in Employee Advocacy Programs (and the rest of your business)

Posted on 12/13/2016

In our modern, efficiency-obsessed economy, the idea of a secret system that can make your employees more loyal, effective, and efficient seems too good to be true - but it actually is a real thing. They key is to tap into the elements of what we do for fun and bring those mechanics into the day-to-day workplace. Basically, you make work into a game through the process of gamification.

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Topics: Employee Advocacy, Marketing, Social Media, social media marketing, gamification

Why Your Employees Aren’t Sharing Marketing Content—and Why They Should Be

Posted on 11/08/2016

Do you consider your employees when formulating your social media strategy?

Your employees are a more valuable resource than you think. Employee social sharing can produce eight times more interaction than content shared by your brand alone, and it can be re-shared as much as 25 times more frequently.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media, social media marketing