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The GaggleAMP Blog

The Keys to Making Social Media Amplification Work

Posted on 04/25/2017

Social network ad spending is on the rise around the world, but money alone does not buy consumer loyalty, it just buys a moment of attention. And even if your budget increases, your competition can increase their budget as well. So how do you get ahead? The solution is unpaid (organic) social media.

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Topics: Employee Advocacy, Marketing, Social Media Amplification, social media marketing

Evaluating Your Company’s Readiness for Employee Advocacy

Posted on 04/18/2017

Employees are a valuable part of your company and their role as advocates can be just as beneficial. Though, deciding whether or not it is time to engage your employees in your marketing strategies is at the heart of your evaluation.

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Topics: Employee Advocacy, Marketing, Strategy

The Difference Between Employee Advocacy and Employee Engagement

Posted on 04/11/2017

Getting your employees to share your content on social media can be a challenging endeavour, but the effort is well worth it. The chance to amplify the conent your organization produces is an opportunity not to be missed, but to succeed with any program like this, you need to understand one simple equation:

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media Amplification

The Voice of Your Stakeholders

Posted on 04/04/2017

Having a unified voice helps your employees to represent the culture of your company through high-quality digital engagement strategies that rely on employee advocacy. The single voice presents the message for the brand and the brand assets, no matter where the message is shared: Twitter, Facebook, LinkedIn, or elsewhere. In this light, when we think collectively about brand assets, we think about the message to be sent from a brand’s corporate center.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy, Voice

Three Reasons Your Employees Need Their Own Personal Brands

Posted on 03/28/2017

From a corporate perspective, the benefits of having your employees help build your corporate brand is very clear. Advantages of employee advocacy in social media include a wider reach (larger potential audience), better social media engagement, and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media

8 Reasons Why Social Amplification Efforts Fail

Posted on 03/14/2017

Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.

There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.

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Topics: Employee Advocacy, Marketing, Social Media

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

How to Excite Employees About Your Company Message and Content

Posted on 02/28/2017

 

In the toolbox of social media strategies, employee social engagement is the tactic that many companies are striving to implement in 2017. The potential benefits of employee advocacy can be staggering. More success stories are published every day and it’s getting easier to get executive level buy-in. However, motivating your employees and getting their buy-in can be a bit more difficult.

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Topics: Employee Advocacy, Marketing, Social Media

Align Employees for Marketing Success

Posted on 02/23/2017

Your employees are the life blood of your organization. But that doesn’t mean they all have the same idea regarding how things should be done, especially as related to sharing your company’s brand messaging. Some employees do not want participate while others don’t want to be countered as they share a message. So then, getting them all on the same page can be like herding cats – that is a difficult task.

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Topics: Employee Advocacy, Marketing, Strategy

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy