Leveraging your employees' social networks can 10x, 20x, or even 100x your content's reach, but if you've ever tried to execute an employee advocacy program, you've probably found that getting employees to engage is tricky.
Often, managers start their employee advocacy strategy without a firm grip on what employee advocacy is. They'll add social post links to Slack channels and ask employees to engage with those posts. While it might work at first, most employees eventually become disengaged because:
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They already have plenty of their own work to do and the employee advocacy process is time-consuming.
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There isn't any tracking, so managers won't know if they do or don't engage. So what's the point?
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They can’t equate posting that content to value for them.
So while employee advocacy has the potential to significantly increase your brand's total reach, most programs only reach a fraction of the success they could obtain.
Fortunately for you, there's a simple solution that makes employee advocacy easier for both managers and employees: an employee advocacy tool.
Why Employee Advocacy Tools Are Worth the Investment
Employee advocacy tools do more than simplify content sharing — they unlock the full benefits of employee advocacy by addressing the biggest blockers to adoption, engagement, and measurable impact. Whether you're considering GaggleAMP or its competitors, the right platform should help you:
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Enable managers to send specific posts to the most relevant employees in seconds.
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Enable employees to quickly see which posts they should engage with and schedule their engagements to publish during the coming week (all in about two minutes).
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Provide full visibility into which employees are most/least engaged and key metrics like clicks, total reach, and more.
Below, we'll discuss our own employee advocacy tool, GaggleAMP, as well as a handful of other popular employee advocacy tools.
GaggleAMP: A Deep Dive Into the Leading Employee Advocacy Tool
How GaggleAMP Works
For a (perhaps overly) simplified look at GaggleAMP, here's how its core system works:
Managers select an engagement activity of their choice (like, comment, share), add a link to the post, and then cherry-pick which employees (or groups of employees) should engage with it… all in about two minutes.
Employees log in to the platform and see a handful of posts assigned specifically to them with the required action. They can schedule all of their posts for the coming week or month in just a couple of minutes.
Managers also gain access to a detailed analytics dashboard with insights into:
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Total reach
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Total likes
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Total engagements
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Top-performing posts
By awarding points towards every completed activity, you can reward employees who are actively engaging with activities and nudge those who didn’t engage.
However, that’s only scratching the surface of all GaggleAMP has to offer.
You can learn more by scheduling a demo, or keep reading for a breakdown of the platform's core functionality and competitive edge.
Streamlined Advocacy Content Distribution for Managers
Rather than posting to a silent Slack channel and hoping employees complete the tasks, GaggleAMP enables you to create posts and then assign them to specific employees (or a group of employees) with just the click of a button. It's just that easy.
With GaggleAMP, managers can easily create and assign social engagement tasks (likes, comments, or shares) directly to employees based on role or group. It integrates with popular social platforms such as LinkedIn, Twitter, and Facebook, and includes an AI-powered paraphrasing tool to generate engaging, on-brand post variations in seconds.
For employees, engagement is frictionless. They receive a personalized list of tasks, can approve or edit pre-written copy, and schedule all their posts in just a couple of clicks. This is especially powerful for executive teams, who often have large networks but little time, making one-click participation a real win.
Meanwhile, managers retain full control. With features like deadline scheduling, post expiration, and detailed analytics dashboards, they can track reach, engagement, and top-performing posts across platforms. This helps teams iterate quickly and optimize content based on what’s actually driving results.
Frictionless Experience That Drives Employee Participation
Each employee has their own curated Gaggle feed. No more scrolling endlessly — they simply:
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Approve the pre-written text or customize it.
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Schedule posts to go live.
It takes about two minutes per week. Once scheduled, content goes live automatically. Notifications are sent via Slack, Teams, or email only once per week, reducing noise and increasing participation.
Actionable Analytics That Drive Smarter Advocacy and Recognition
Data is only valuable if it leads to action — and GaggleAMP’s analytics suite gives you everything you need to measure impact and improve results. From tracking performance metrics to understanding engagement trends across teams, you get full visibility into what’s working and who’s contributing.
Managers can track:
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Employee earned media value (EEMV)
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Unique activities
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Total reach, shares, and clicks
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Top contributors
To further boost employee participation, GaggleAMP includes a built-in gamification system. With customizable leaderboards and activity points, you can foster friendly competition that motivates employees to engage more regularly. This not only increases reach but helps create a culture of advocacy.
Simple, Intuitive User Interface
GaggleAMP is designed to minimize friction and eliminate the learning curve. We realized that the success of your employee advocacy program depends largely on how easy it is for employees to use, so we built the platform to be as simple and personalized as possible:
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Employees see only relevant content.
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Managers can build and assign posts in three steps.
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No training required for either party.
Streamlined Notifications Delivered Where Employees Work
Employee adoption often hinges on timing and accessibility. With GaggleAMP's built-in integrations, advocacy tasks are delivered directly through the platforms your team already uses — no extra logins or tabs needed.
Whether your employees live in Slack, Microsoft Teams, Salesforce, or rely on email, they’ll receive a personalized weekly roundup of tasks. These notifications include all scheduled engagement activities, making it easy for employees to take action without disrupting their existing workflow.
For busy professionals — especially Sales and Execs — that level of convenience is critical to maintaining participation and sustaining momentum.
Smarter Content Repurposing With Built-In Feed Integration
When you’re juggling campaigns across multiple channels, content repurposing shouldn’t feel like an added chore. GaggleAMP simplifies the process by allowing you to plug into existing content sources — like your blog, CMS, or marketing calendar — and pull in assets directly.
From there, you can assign, tweak, or schedule posts from one central hub without switching platforms. This not only saves time, it ensures that your advocacy efforts stay aligned with the rest of your brand messaging.
Key Reasons Why Marketing and Social Media Managers Choose GaggleAMP
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No More Guesswork or “Pick-and-Pray” Posting: Employees get curated, actionable posts tailored to them—no decisions needed, just quick, focused engagement.
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Finally, See What’s Working (and Who’s Engaging): GaggleAMP gives you the KPIs that matter: reach, clicks, engagement, and who’s driving results.
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Meet Employees Where They Already Work: Integrations with tools like Slack and Salesforce put advocacy in their workflow—no need for another platform.
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Executive Engagement Without the Arm-Twisting: Pre-written messages tailored for execs remove the effort barrier. They just approve with one click.
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Two Minutes a Week (Seriously): Employees can handle all their advocacy activity in about two minutes per week. It’s designed to be that efficient.
You’ve seen how GaggleAMP turns a two-minute task into powerful, trackable brand engagement. If you’re tired of begging execs to share, chasing employees in Slack, or struggling to prove ROI—this is the moment to fix it. Schedule a Demo today!
Other Employee Advocacy Tools Worth Exploring
Sprinklr
Sprinklr is a CXM platform that offers an employee advocacy tool for marketing managers. You can pull content from various social channels into a main feed, assign platforms, schedule posts, and set approval workflows.
It offers analytics on participation and engagement, and a gamification system with points and badges.
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Best for: Companies already using Sprinklr for broader social media management.
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Pricing: Unavailable
Oktopost
Oktopost is a B2B-focused social engagement platform with an advocacy feature. Employees scroll through a content feed filtered by date, popularity, or channel. They can also suggest new content.
Managers get detailed analytics including impressions, likes, and clicks. Slack, Teams, and mobile access are included.
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Pricing: Unavailable
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Best for: B2B marketers looking to blend advocacy with lead-gen focused social media strategies.
Sociabble
Sociabble combines internal communications, social selling, and employee advocacy. Employees view feeds sorted by topic or channel, engage, and post directly from the platform.
It includes gamification features and analytics for tracking conversions and traffic from shares.
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Pricing: Unavailable
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Best for: Companies that want to combine internal communication, employee engagement, and social selling in one platform.
PostBeyond
PostBeyond, part of the Influitive platform, presents content in a central feed with suggested copy and hashtags. Critical posts can be pinned to help employees prioritize.
Analytics include EEMV, impressions, clicks, and more. Teams and Slack integrations are available.
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Pricing: Unavailable
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Best for: Organizations seeking a lightweight advocacy add-on to their broader marketing stack.
EveryoneSocial
EveryoneSocial lets managers share a variety of media and integrates with Slack, Teams, and more. It includes a leaderboard for gamified participation and analytics on reach and engagement.
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Best for: Large enterprises needing a flexible, media-rich advocacy platform with gamification and robust analytics.
Hootsuite Amplify
Hootsuite Amplify provides a branded feed that employees can engage with. Admins upload content, send notifications, and approve posts before they go live.
Includes analytics on post and team performance, mobile access, and EEMV tracking.
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Pricing: Unavailable
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Best for: Teams already using Hootsuite who want a streamlined way to involve employees in social sharing.
Employee Advocacy by Sprout Social
Sprout Social’s advocacy solution offers a curated content feed and a digest email for employee engagement. Managers get basic metrics like shares, employee engagement, and story totals.
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Pricing: Unavailable
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Best for: Sprout Social users looking to add a basic advocacy feature without switching platforms.
Ready to See GaggleAMP in Action?
Now that you've compared the best employee advocacy tools, it’s time to take the next step.
We’re proud of how GaggleAMP:
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Allows managers to assign specific content to the right employees effortlessly
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Gives employees clear, curated posts with pre-set actions
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Offers unmatched analytics and engagement tracking
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Requires just two minutes per week to participate
See GaggleAMP in action — schedule your free demo today!
