Getting your employees to share your content on social media can be a challenging endeavour, but the effort is well worth it. The chance to amplify the conent your organization produces is an opportunity not to be missed, but to succeed with any program like this, you need to understand one simple equation:
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Social Media Amplification
Having a unified voice helps your employees to represent the culture of your company through high-quality digital engagement strategies that rely on employee advocacy. The single voice presents the message for the brand and the brand assets, no matter where the message is shared: Twitter, Facebook, LinkedIn, or elsewhere. In this light, when we think collectively about brand assets, we think about the message to be sent from a brand’s corporate center.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Strategy, Voice
From a corporate perspective, the benefits of having your employees help build your corporate brand is very clear. Advantages of employee advocacy in social media include a wider reach (larger potential audience), better social media engagement, and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Social Media
Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.
Read MoreTopics: Employee Engagement, Marketing, Strategy
Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Strategy
2017 will see a lot of battle lines drawn the field of customer experience, and in order to win you need to align your marketing with your employee engagement efforts.
This battle is already underway – in fact, it started years ago. A 2014 survey by Gartner indicated that 89% of companies expected to compete mostly on the basis of customer experience. According to that same survey, less than 50% of companies surveyed believed their customer experience capabilities were superior to their competitors, but two-thirds expected to be leading the industry (or at least exceeding their peers) within five years.
Read MoreTopics: Employee Engagement, Marketing, customer experience
Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy
Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing, Strategy
Building authentic engagement can be tricky, but in the business world it can be the difference between one sale and an ongoing relationship. Without this missing piece, corporations are undermining the effectiveness of their overall marketing efforts. As important as this strategy is, you will rarely see authentic engagement measured or even discussed on a marketing report.
Read MoreTopics: Employee Advocacy, Employee Engagement, Marketing
Employee engagement—and a lack thereof—impacts overall productivity in companies across America. In a March survey, Gallup found that 49.5% of employees were "not engaged" and 16.5% were "actively disengaged." This means that about six out of every ten employees in your organization might not be performing at their best. Unfortunately, this is not a new trend. Employee engagement has lagged for years, and frankly we are in the middle of a worldwide employee engagement crisis.
Read MoreTopics: Employee Engagement, Employee Recognition
