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The GaggleAMP Blog

7 Ways to Improve Employee Communications

Posted on 11/14/2017

In June of 2005, Steve Jobs gave the commencement address at Stanford. One amazing part sticks out that explains the importance of employee communications. He explained,"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This seems simple, but 70% of employees do not know how their day-to-day work fits in with the goals of their company. For many employees, the largest obstacle to doing great work is understanding what great work would actually look like in their role.

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Topics: Employee Engagement, internal communications

How Marketing Can Help Your Employee Engagement Efforts

Posted on 09/19/2017

It is no surprise that the marketing profession is based on the ability to build customer engagement. But this industry has evolved from its early “Mad Men” days, and now makes active use of expertise; proven practices; and technologies to target crafted content in ways that earlier generations of marketers could only dream of. One of the greatest impacts you can generate from your marketing strategy however, is when you turn your attention and focus internally and target your marketing at your own workforce.

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Topics: B2B Marketing, Employee Advocacy, Employee Engagement, marketing strategy

The Benefits of an Informed Workforce

Posted on 08/29/2017

The more engaged your employees are, the more effective they are. This has been a truth in the business world for quite some time, and if you are conducting an employee advocacy program in your workplace, it is just as important—if not more so.

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Topics: Employee Advocacy, Employee Engagement

Engaging Employees through Effective Internal Communications

Posted on 07/04/2017

Workplace communication is a world in the midst of an evolution. Email tends to form the backbone of many corporate communication strategies, but as the volume of electronic mail increases, this approach to information transmission becomes vastly inefficient, and ineffective. 

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Topics: Employee Engagement, internal communications, internal marketing

The Difference Between Employee Advocacy and Employee Engagement

Posted on 04/11/2017

Getting your employees to share your content on social media can be a challenging endeavour, but the effort is well worth it. The chance to amplify the content your organization produces is an opportunity not to be missed, but to succeed with any program like this, you need to understand one simple equation:

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media Amplification

The Voice of Your Stakeholders

Posted on 04/04/2017

Having a unified voice helps your employees to represent the culture of your company through high-quality digital engagement strategies that rely on employee advocacy. The single voice presents the message for the brand and the brand assets, no matter where the message is shared: Twitter, Facebook, LinkedIn, or elsewhere. In this light, when we think collectively about brand assets, we think about the message to be sent from a brand’s corporate center.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy, Voice

Three Reasons Your Employees Need Their Own Personal Brands

Posted on 03/28/2017

From a corporate perspective, the benefits of having your employees help build your corporate brand is very clear. Advantages of employee advocacy in social media include a wider reach (larger potential audience), better social media engagement, and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media

Authentic Engagement Comes From Within

Posted on 03/21/2017

Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.

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Topics: Employee Engagement, Marketing, Strategy

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

Aligning Marketing with Employee Engagement

Posted on 02/21/2017

2017 will see a lot of battle lines drawn the field of customer experience, and in order to win you need to align your marketing with your employee engagement efforts.

This battle is already underway – in fact, it started years ago. A 2014 survey by Gartner indicated that 89% of companies expected to compete mostly on the basis of customer experience. According to that same survey, less than 50% of companies surveyed believed their customer experience capabilities were superior to their competitors, but two-thirds expected to be leading the industry (or at least exceeding their peers) within five years.

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Topics: Employee Engagement, Marketing, customer experience