One of the biggest benefits of maintaining an informed workforce is greatly improving your retention and recruiting efforts.It sounds simple enough, but just by keeping your employees in the loop results in a huge boost to your HR initiatives. They’ll feel like a valued part of your organization, and they’ll do their best to carry out your mission.
By displaying their expertise as thought leaders on social media, it’ll build your brand’s digital presence, making recruiting initiatives easier. By building an informed workforce, your employees will feel a stronger sense of connection to your company, which means they’ll stay longer.
Having a strong internal communication strategy is key. Think about it this way. If you don’t know much about a topic, it’s hard for you to understand or be interested in it. For example, if you don’t know anything about a new show on Netflix, then it probably won’t take up any space in your mind. You won’t be interested in it. But if you see the previews or hear your friends talking about it, then you might want to learn more.
The same is true for your job. If you have an informed workforce, and people know what’s going on with your organization, they’ll give it the time of day. They’ll think about what’s going on in the organization, and they’ll care more about it. So keeping your employees in the loop leads to higher levels of employee engagement.
This is important!
Engaged employees are 17% more productive than unengaged employees, according to Gallup. Furthermore, employees who feel they’re in the loop and their voices are being heard are almost 5x more likely to feel empowered and perform their best work, according to a Salesforce report.
So let’s break it down. How do you go about building a strategy to keep up an informed workforce? And how does this help you with your HR initiatives?
For many organizations, employees are on their own working on the responsibilities of their job. But a strong company culture cannot be siloed. It has to be inclusive and collaborative. Part of this is keeping open communication with your employees, allowing them to feel involved.
Employees need to understand their role in the company and how it helps the overall mission of the organization. If they have an in-depth understanding of the company’s mission and their contribution towards its overall goal, they are more likely to get impassioned about their jobs and the roles they play in the company.
That’s how you get your employees engaged.
Companies with engaged employees are 21% more profitable, according to Gallup.
A great way to keep up an informed workforce is to build up your communication efforts, get them involved in initiatives that are not strictly designated to their department, and highlight your employees for areas where they succeed.
Implementing an employee advocacy program keeps your employees involved in spreading your company’s message. It helps employees build a personal brand, but it also helps them gain a better understanding of the company’s initiatives.
This is a completely voluntary effort on the side of the employees, but acknowledging employees motivates them and gets them engaged. It also increases the digital presence of the organization.
An employee advocacy platform improves internal communication by giving employees an internal social media platform. They can use it to share ideas, what they’re working on, their latest initiatives, and user-generated content, without sending it out to the outside world.
These posts can then be selected to share externally on employees’ social media platforms if they’d like. When employees promote posts about and by each other, it builds camaraderie and rapport. They root for each other, and this shows to their audiences.
This is how an employee advocacy program powers an informed workforce, and this improves your HR initiatives.
When your employees share posts on social media about your organization, what it does, the industry it's in, and posts that support colleagues, your brand comes off as personable.
This shows the face behind your brand. You look more authentic, friendly, open, and relatable. When you have an informed workforce, it can present your brand this way on social media.
If your organization is in the loop on how the company works, what’s going on in the industry, and who is doing what in your organization, they can talk about it on social media. They can present their insights and acknowledge their colleagues.
It just so happens that a big HR initiative is recruiting, and people who look for jobs are on social media. Roughly 79% of job applicants use social media in their job search, according to Glassdoor. And job seekers rank social media as the most useful job search resource over job boards, ads, employee referrals, recruiting agencies, and job fairs, according to CareerArc.
So, if your employees present your positive company culture of acknowledging each other online, applicants will see it. This will be something they might like to be a part of. When your employees share industry insights, it makes your brand look credible because the people behind the brand know what they’re talking about.
Furthermore, working to keep up an informed workforce helps with retention, which of course helps your HR initiatives. If your employees feel they are being included in company dealings, they’ll feel more valued. Simply making an effort to keep everyone in the know of what’s going on in the organization and industry makes them feel included.
By making your employees feel more valued, you build a stronger connection between them and the organization, which makes them less likely to want to leave.
If you’d like to learn more about how employee advocacy can fuel an informed workforce, please click on the link below, or fire up the chatbot in the lower right corner.
Ramin Edmond is the former Content Strategist for GaggleAMP. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin by connecting with him on LinkedIn.
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