The more engaged your employees are, the more effective they are. This has been a truth in the business world for quite some time, and if you are conducting an employee advocacy program in your workplace, it is just as important—if not more so.
Employees who do not know (or understand) what is happening within their own company are typically less engaged, less productive, and don’t serve the needs of customers as well. Unaware, ignorant and unknowledgeable employees are also less likely to be effective advocates of your company online in your employee advocacy programs.
There are a lot of reasons to build an effective internal communications strategy to keep your workers informed. First and foremost, informed employees have a higher level of employee engagement, and the benefits of an engaged workforce include higher productivity, increased happiness at work, and lower employee turnover. If you have an employee advocacy program in your workplace, you should specifically touch on three main elements.
- Helping employees understand their purpose at work: In many organizations, the discussion of an individual worker’s purpose begins and ends with the employee’s job description. However, in an informed organization, this is only the first step. Employee need to fully understand what their company does; their role in that process; the roles of the other team members; and—most importantly of all—how all the pieces fit together. If participants do not understand their role or the role of others, they can unintentionally undermine the effectiveness of their organization.
- Helping workers understand what they contribute: This goes beyond understanding an employee’s purpose at work. It is not just what they do at work, it is about understanding how they contribute to the overall company goals. If employees understand how their roles benefit them and how they benefit the company, they can find the experience to be incredibly engaging and rewarding – boosting employee engagement.
- Helping workers to see the results of their efforts: Your organizations KPIs are not just a set of numbers for the executive team. If your employees understand those results and can connect them to their individual effort, those KPIs can be incredibly motivating to them—boosting overall employee engagement. After all, who doesn’t like to see the results of their work?
If, for any reason, you do not believe that your organization has the capacity to keep your employees easily informed in this manner, you might be surprised at how effective an employee advocacy program is at keeping employees apprised. We often think of programs like this as a way to facilitate employees doing something for the company, but the benefits extend beyond jut boosting marketing efforts.
Employee participants in an advocacy program learn more about how the company works. They learn how their individual contributions help the company grow; and they can see the results of their individual contributions in whatever dashboard you use to measure the impact of your program. All of this adds up to a more informed team, and creates a big boost to overall employee engagement.
While employee advocacy can undoubtedly enhance your marketing efforts, it might also be one of the most effective tools you have in your arsenal to raise overall employee engagement at your organization.
Learn how to get started with an employee advocacy program to boost internal engagement!