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The GaggleAMP Blog

The Keys to Making Social Media Amplification Work

Posted on 04/25/2017

Social network ad spending is on the rise around the world, but money alone does not buy consumer loyalty, it just buys a moment of attention. And even if your budget increases, your competition can increase their budget as well. So how do you get ahead? The solution is unpaid (organic) social media.

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Topics: Employee Advocacy, Marketing, Social Media Amplification, social media marketing

Evaluating Your Company’s Readiness for Employee Advocacy

Posted on 04/18/2017

Employees are a valuable part of your company and their role as advocates can be just as beneficial. Though, deciding whether or not it is time to engage your employees in your marketing strategies is at the heart of your evaluation.

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Topics: Employee Advocacy, Marketing, Strategy

The Difference Between Employee Advocacy and Employee Engagement

Posted on 04/11/2017

Getting your employees to share your content on social media can be a challenging endeavour, but the effort is well worth it. The chance to amplify the conent your organization produces is an opportunity not to be missed, but to succeed with any program like this, you need to understand one simple equation:

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media Amplification

The Voice of Your Stakeholders

Posted on 04/04/2017

Having a unified voice helps your employees to represent the culture of your company through high-quality digital engagement strategies that rely on employee advocacy. The single voice presents the message for the brand and the brand assets, no matter where the message is shared: Twitter, Facebook, LinkedIn, or elsewhere. In this light, when we think collectively about brand assets, we think about the message to be sent from a brand’s corporate center.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy, Voice

12 Unique Content Amplification Techniques That Earn 327% More Links

Posted on 03/30/2017

Andreea Sauciuc recently shared a post on the Cognitive SEO Blog discussing how content amplification isn’t a single technique or a one-time thing. It incorporates an umbrella of multiple unique techniques you need to follow in order to amplify content and get better results.  In this article, Andreea mentions GaggleAMP as a tool for content distribution.

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Topics: Amplify Social, Content Distribution, Content Marketing, Marketing

Three Reasons Your Employees Need Their Own Personal Brands

Posted on 03/28/2017

From a corporate perspective, the benefits of having your employees help build your corporate brand is very clear. Advantages of employee advocacy in social media include a wider reach (larger potential audience), better social media engagement, and overall increase in ROI. However, there are equally important benefits to helping your employees build their own personal brands.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Social Media

Authentic Engagement Comes From Within

Posted on 03/21/2017

Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.

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Topics: Employee Engagement, Marketing, Strategy

8 Reasons Why Social Amplification Efforts Fail

Posted on 03/14/2017

Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.

There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.

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Topics: Employee Advocacy, Marketing, Social Media

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

Content Distribution: A Basic Primer

Posted on 03/02/2017

Will Fleiss recently shared a post on the Outbrain blog discussing how content distribution encompasses many different channels and strategies. To ensure you’re promoting your content in all the necessary areas be sure to consider channels that fall into the Owned, Earned, and Paid buckets. In this article, Will mentions GaggleAMP as a tool for content distribution.

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Topics: Content Distribution, Content Marketing, Marketing