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The GaggleAMP Blog

5 Tips To Make Your B2B Social Media Strategy Stand Out

Posted on 01/18/2018

B2B social media marketing has its benefits, but it's not easy to master. A strong social media presence is important for any business, including B2B companies, because it's a great way to interact directly with your customers in an informal way. However, many organizations have trouble defining their social media strategy. The challenge is finding the best way to draw the most attention from the right audience. This is common for many organizations and important to address.

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Topics: B2B and Social Media, Content Marketing, Social Media Content, social media marketing, social media strategies, Social Media Strategy, Social Media Tips, Video Content

G2 Crowd Recognizes GaggleAMP as Leader in Employee Advocacy

Posted on 12/19/2017

G2 Crowd released its Fall 2017 Brand Advocacy Software Grid Report where GaggleAMP was the top employee advocacy solution listed. We feel this is a great accomplishment for the company because it's recognition from the customers themselves that they are getting what they want out of the software. G2 Crowd is a business software review outlet, and rather than ranking advocacy products based on analysis, it aggregates customer reviews and summarizes the results based on its own scoring system. The idea is that products with the best reviews get the best score.

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Why Social Media Engagement is the New Currency in Media Relations 

Posted on 12/12/2017

Originally posted on the Idea Grove blog, the article below covers how media relations has traditionally been about relationships and stories. Lately, however, a new element is coming into the mix. Engagement. 

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The Future of Social Selling

Posted on 11/28/2017

Although the field of social selling is still relatively in its infancy, many inside sales teams are adopting—or already employ this remarkable strategy. There is however, undeniable room to grow and improve when it comes to enacting strategies within the social selling framework.

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Topics: Employee Advocacy, Marketing

GaggleAMP and the History of Employee Advocacy

Posted on 11/28/2017

“History repeats itself” is a saying so old that it has become a bit of a cliché. However, whether a cliché or not, the saying still has a ring of truth to it—especially in marketing. One of the most exciting modern tools for your marketing strategy is one your grandparents would recognize: employee advocacy.

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Topics: Employee Advocacy, Marketing

7 Ways to Improve Employee Communications

Posted on 11/14/2017

In June of 2005, Steve Jobs gave the commencement address at Stanford. One amazing part sticks out that explains the importance of employee communications. He explained,"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This seems simple, but 70% of employees do not know how their day-to-day work fits in with the goals of their company. For many employees, the largest obstacle to doing great work is understanding what great work would actually look like in their role.

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Topics: Employee Engagement, internal communications

Who Leads Social Media—PR or Marketing?

Posted on 10/17/2017

In many ways, the field of social media has hit a bit of an awkward growth spurt. The evolution of social media marketing has been rapid and one of the constant battles is over ownership. Different departments seek ownership of the brand’s social media voice to achieve their goals. Most often these battles occur between the marketing department and the public relations department.

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Topics: Marketing, Public Relations, social media marketing

The Evolution of Social Media Marketing

Posted on 10/10/2017

One of the most amazing things about social media marketing is how much it has evolved in such a quick timeframe. Something that barely existed a decade ago has become an inescapable necessity. One of the easiest ways to track this evolution is through the metrics used to measure marketing success over the years.

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Topics: social media marketing, Stakeholder Engagement

How Marketing Can Help Your Employee Engagement Efforts

Posted on 09/19/2017

It is no surprise that the marketing profession is based on the ability to build customer engagement. But this industry has evolved from its early “Mad Men” days, and now makes active use of expertise; proven practices; and technologies to target crafted content in ways that earlier generations of marketers could only dream of. One of the greatest impacts you can generate from your marketing strategy however, is when you turn your attention and focus internally and target your marketing at your own workforce.

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Topics: B2B Marketing, Employee Advocacy, Employee Engagement, marketing strategy

Developing an Employee Advocacy Offering for Your Marketing Agency

Posted on 09/05/2017

In the competitive world of digital marketing, agencies need to stay innovative to remain relevant and profitable. Those that do not stay on the cutting edge with new offerings can see their customers cutting them to go for the agencies that stay ahead of the curve—or so it may seem.

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Topics: B2B Marketing, Employee Advocacy, social media marketing