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The GaggleAMP Blog

Authentic Engagement Comes From Within

Posted on 03/21/2017

Ultimately, the goal of any marketing strategy that involves employee engagement is to connect your employees with prospects or current customers in authentic one-on-one conversations, even if within social media. Your employees are an expert in your brand and will serve the company well as they share content on behalf of the company collective voice.

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Topics: Employee Engagement, Marketing, Strategy

8 Reasons Why Social Amplification Efforts Fail

Posted on 03/14/2017

Social amplification through employee advocacy in social media is an incredibly powerful marketing tactic, but it isn’t foolproof.

There are eight major obstacles to success where social media amplification is concerned. Any one of these issues has the potential to diminish the success of your employee social engagement program, or even derail it entirely. To make it easy on you, we have brought them all together for you in one place.

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Topics: Employee Advocacy, Marketing, Social Media

Your Employees as Beacons for Digital Success

Posted on 03/07/2017

Sharing your company’s message in the digital world is a powerful and important aspect to the success of any marketing strategy. Truth is, that is how customers are born and maintained. Your employees are at the heart of this process. Through their already established digital presence, they can relay the message of your company within their network, and hopefully beyond.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy

Content Distribution: A Basic Primer

Posted on 03/02/2017

Will Fleiss recently shared a post on the Outbrain blog discussing how content distribution encompasses many different channels and strategies. To ensure you’re promoting your content in all the necessary areas be sure to consider channels that fall into the Owned, Earned, and Paid buckets. In this article, Will mentions GaggleAMP as a tool for content distribution.

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Topics: Content Distribution, Content Marketing, Marketing

How to Excite Employees About Your Company Message and Content

Posted on 02/28/2017

 

In the toolbox of social media strategies, employee social engagement is the tactic that many companies are striving to implement in 2017. The potential benefits of employee advocacy can be staggering. More success stories are published every day and it’s getting easier to get executive level buy-in. However, motivating your employees and getting their buy-in can be a bit more difficult.

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Topics: Employee Advocacy, Marketing, Social Media

Align Employees for Marketing Success

Posted on 02/23/2017

Your employees are the life blood of your organization. But that doesn’t mean they all have the same idea regarding how things should be done, especially as related to sharing your company’s brand messaging. Some employees do not want participate while others don’t want to be countered as they share a message. So then, getting them all on the same page can be like herding cats – that is a difficult task.

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Topics: Employee Advocacy, Marketing, Strategy

Aligning Marketing with Employee Engagement

Posted on 02/21/2017

2017 will see a lot of battle lines drawn the field of customer experience, and in order to win you need to align your marketing with your employee engagement efforts.

This battle is already underway – in fact, it started years ago. A 2014 survey by Gartner indicated that 89% of companies expected to compete mostly on the basis of customer experience. According to that same survey, less than 50% of companies surveyed believed their customer experience capabilities were superior to their competitors, but two-thirds expected to be leading the industry (or at least exceeding their peers) within five years.

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Topics: Employee Engagement, Marketing, customer experience

The Many Stakeholders for Your Marketing Efforts

Posted on 02/07/2017

Your marketing plan is in place with the necessary information to carry out your action and bring your product or concept to market. You know exactly what you want to measure, but you’re missing a key attribute: digital engagements. Basically, you need to ask how you are specifically engaging other stakeholders as part of your digital marketing strategy. Knowing who your stakeholders are becomes essential to the outcome of any marketing action.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Partner Distribution, Stakeholder Engagement, Stakeholders, Strategy

Why You Should Use Buyer Personas in Your Social Media Strategy

Posted on 01/31/2017

Buyer personas are a widely accepted component of the marketing industry, but that does not mean that they are used properly, or even understood by many marketers.

This gap in understanding leaves an amazing opening for people working within the realm of social media marketing. The proven tools and tactics used for offline sales are not always adopted for use on social channels—but they should be. Whereas social media used to be considered the wild west of marketing, that time has now passed. 

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Topics: Marketing, Social Media, Strategy

Involving & Motivating Employees in Your Marketing Strategy

Posted on 01/24/2017

Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.

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Topics: Employee Advocacy, Employee Engagement, Marketing, Strategy