While competition for your marketing niche increases, the budget for your event marketing efforts stretches tighter… sound familiar? Despite this common scenario, it is possible to benefit from leveraging some readily available resources, namely, social media, your employees, and some well-planned event marketing.
Read MoreTopics: Conference, Employee Advocacy, Event Marketing, Marketing, social media marketing
Workplace communication is a world in the midst of an evolution. Email tends to form the backbone of many corporate communication strategies, but as the volume of electronic mail increases, this approach to information transmission becomes vastly inefficient, and ineffective.
Read MoreTopics: Employee Engagement, internal communications, internal marketing
While statements about our shrinking attention spans have turned out to be a myth, attention still remains the most valuable (and scarce) resource on the Internet. The relentless drive of technology is changing how we consume information online, and in the world of social media, competition for attention is fierce. It is becoming harder to be heard above the crowd.
Read MoreTopics: Marketing, Social Media Engagement, social media marketing
For enterprise-level organizations (and savvy smaller ones), a popular emerging marketing trend is account-based marketing. In the simplest fashion, practitioners of account-based marketing treat individual accounts as a market of one—essentially, you work with your prospects and leads on a personalized basis. This might seem like additional work, but it is far easier than you might think—thanks to your fully-stocked marketing toolbox.
Read MoreTopics: Marketing, social media marketing, account-based marketing
As with many new technological developments, social media was a largely unregulated “wild-west” for marketing purposes for many years. However, the last few years have seen regulatory bodies such as the FTC step in to add some rules in how you can conduct your social media marketing. This has led to some unnecessary anxiety among many marketers when it comes to the topic of social media compliance.
Read MoreTopics: compliance, Marketing, regulated industries, social media marketing
Your digital marketing strategy begins by identifying your goals, especially as it relates to the inclusion of your employees in the execution of your mission. The purpose of employee advocacy for your company remains central to the development of both the “how” and the “what” of your strategic marketing plan.
Read MoreTopics: Digital Marketing, Marketing
The relationship between social media and recruiting might have had a bit of a rocky start, but it is certainly moving along well now. Social media is influencing HR – not just when it comes to policies and procedures, but also with regard to finding the right candidate for a position.
Read MoreTopics: Employee Advocacy, recruiting, Social Media, social recruiting, staffing
As a marketing expert, the digital marketing plans you create carry with them a goal of success. That is a given, no matter your ultimate purpose of the marketing action. To achieve your goals, it's important to lay out a plan with key areas of measurement clearly defined, recognizing the distinctive types of results that different stakeholders have in mind.
Read MoreTopics: Employee Advocacy, Marketing, Strategy
Social network ad spending is on the rise around the world, but money alone does not buy consumer loyalty, it just buys a moment of attention. And even if your budget increases, your competition can increase their budget as well. So how do you get ahead? The solution is unpaid (organic) social media.
Read MoreTopics: Employee Advocacy, Marketing, Social Media Amplification, social media marketing
Employees are a valuable part of your company and their role as advocates can be just as beneficial. Though, deciding whether or not it is time to engage your employees in your marketing strategies is at the heart of your evaluation.
Read MoreTopics: Employee Advocacy, Marketing, Strategy
