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The GaggleAMP Blog

Why Social Media Engagement is the New Currency in Media Relations 

Posted on 12/12/2017

Originally posted on the Idea Grove blog, the article below covers how media relations has traditionally been about relationships and stories. Lately, however, a new element is coming into the mix. Engagement. 

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The Future of Social Selling

Posted on 11/28/2017

Although the field of social selling is still relatively in its infancy, many inside sales teams are adopting—or already employ this remarkable strategy. There is however, undeniable room to grow and improve when it comes to enacting strategies within the social selling framework.

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Topics: Employee Advocacy, Marketing

GaggleAMP and the History of Employee Advocacy

Posted on 11/28/2017

“History repeats itself” is a saying so old that it has become a bit of a cliché. However, whether a cliché or not, the saying still has a ring of truth to it—especially in marketing. One of the most exciting modern tools for your marketing strategy is one your grandparents would recognize: employee advocacy.

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Topics: Employee Advocacy, Marketing

7 Ways to Improve Employee Communications

Posted on 11/14/2017

In June of 2005, Steve Jobs gave the commencement address at Stanford. One amazing part sticks out that explains the importance of employee communications. He explained,"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This seems simple, but 70% of employees do not know how their day-to-day work fits in with the goals of their company. For many employees, the largest obstacle to doing great work is understanding what great work would actually look like in their role.

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Topics: Employee Engagement, internal communications

Who Leads Social Media—PR or Marketing?

Posted on 10/17/2017

In many ways, the field of social media has hit a bit of an awkward growth spurt. The evolution of social media marketing has been rapid and one of the constant battles is over ownership. Different departments seek ownership of the brand’s social media voice to achieve their goals. Most often these battles occur between the marketing department and the public relations department.

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Topics: Marketing, Public Relations, social media marketing

The Evolution of Social Media Marketing

Posted on 10/10/2017

One of the most amazing things about social media marketing is how much it has evolved in such a quick timeframe. Something that barely existed a decade ago has become an inescapable necessity. One of the easiest ways to track this evolution is through the metrics used to measure marketing success over the years.

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Topics: social media marketing, Stakeholder Engagement

How Marketing Can Help Your Employee Engagement Efforts

Posted on 09/19/2017

It is no surprise that the marketing profession is based on the ability to build customer engagement. But this industry has evolved from its early “Mad Men” days, and now makes active use of expertise; proven practices; and technologies to target crafted content in ways that earlier generations of marketers could only dream of. One of the greatest impacts you can generate from your marketing strategy however, is when you turn your attention and focus internally and target your marketing at your own workforce.

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Topics: B2B Marketing, Employee Advocacy, Employee Engagement, marketing strategy

Developing an Employee Advocacy Offering for Your Marketing Agency

Posted on 09/05/2017

In the competitive world of digital marketing, agencies need to stay innovative to remain relevant and profitable. Those that do not stay on the cutting edge with new offerings can see their customers cutting them to go for the agencies that stay ahead of the curve—or so it may seem.

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Topics: B2B Marketing, Employee Advocacy, social media marketing

The Benefits of an Informed Workforce

Posted on 08/29/2017

The more engaged your employees are, the more effective they are. This has been a truth in the business world for quite some time, and if you are conducting an employee advocacy program in your workplace, it is just as important—if not more so.

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Topics: Employee Advocacy, Employee Engagement

Your Employees Are Sharing on Social Media...Now What?

Posted on 08/15/2017

Your employees are becoming more active on social media. They are boosting your company’s digital marketing efforts through sharing corporate content with their friends and followers. This is the foundation to a great start in employee advocacy! Amplifying your messages in this way quickly shows everyone in your organization the value of employee advocacy through increased reach and boosted website traffic. 

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Topics: B2B Marketing, Digital Marketing, Employee Advocacy, Social Media, Social Media Engagement