The Ultimate Guide to B2B Marketing Tools

Navigating the B2B marketing landscape can be overwhelming. You have mountains of customer information, a constant stream of analytics, and the pressure to turn it all into tangible results (and quite often with very little budget).

So, it’s no surprise that B2B marketers report proving return on investment (ROI) as one of their biggest challenges. This reflects the wider challenge of executing B2B marketing that resonates and converts. Even a treasure trove of intelligence is nothing without the right B2B marketing tools to understand and effectively utilize it.

Launching a winning B2B marketing campaign involves many moving parts. You can pour all of your energy into crafting targeted messaging and meticulous outreach, but sometimes, it fails to produce tangible results. However, implementing B2B lead generation tools can suddenly change your trajectory to a positive one.

This guide will help you navigate the world of B2B marketing tools. We’ll explore how the right software can streamline workflows, personalize outreach, transform mountains of data into actionable insights, and effectively put those insights into practice.

Ready to ditch the guesswork and learn about the diverse tools being used in leading B2B marketing examples? Up first: best B2B marketing tools.

Best B2B Marketing Tools

Picking the best B2B marketing tools is important, as it can have a huge impact on the success of your marketing efforts. Here are our hand-picked recommendations for platforms and tools that have proven invaluable for a successful B2B marketing strategy.

1. GaggleAMP: Employee Advocacy and Brand Awareness

GaggleAMP is a top B2B marketing tool that leverages the power of employee advocacy to boost brand awareness. It helps brands increase their employee engagement by enabling them to share curated, customized, and pre-approved content across their employees’ social media networks –– thereby amplifying the brand's reach and visibility.

The power of brand advocacy is impressive. Employees who become your influencers drive better results than other marketing sources. In fact, a study by Nielsen of 40,000 customers across 56 countries found that 88% of consumers trust recommendations from people they know above all other forms of marketing messaging.

However, many employers assume it will be difficult to get employees to become advocates for them outside of their professional lives. That’s not the case — 72% of engaged users admit they are willing to post about their company if the content is written for them!

GaggleAMP’s platform offers:

• Employee Advocacy: Mobilizes employees to share branded content on their social media profiles.
• Brand Awareness: Increases brand visibility and reach through employee networks.
• Social Media Amplification: Maximizes the impact of your social media strategy by leveraging the power of employee networks.

Pricing: GaggleAMP offers different pricing tiers according to company size, including custom pricing for enterprises. Start a free trial today or contact the sales team for a tailored quote.

2. HubSpot: CRM and Marketing Automation Tools

HubSpot is among the most renowned B2B software marketing tools. It offers a comprehensive suite of CRM and B2B marketing automation tools.

HubSpot claims to be an entire ‘front office’ from a single platform, helping businesses streamline their marketing efforts, manage customer relationships, and drive more qualified leads.

HubSpot's all-in-one platform offers:

• CRM: Effectively manage customer relationships and interactions.
• Marketing Automation: Automate repetitive tasks to increase efficiency and reduce manual efforts.
• Landing Pages: Create stunning landing pages that convert.
• Email Marketing: Personalize email campaigns based on customer behavior and preferences.

Pricing: HubSpot offers a range of pricing options tailored to different business sizes and needs. Each of their services, from marketing to sales, has distinct pricing options, and you can also choose to bundle several together.

3. LinkedIn Sales Navigator: Lead Generation and Research

If you’re looking for LinkedIn B2B marketing tools, what better place to look than LinkedIn itself? LinkedIn Sales Navigator helps with B2B lead generation and research. It leverages the platform's vast professional network to provide insights and connect with potential leads.

LinkedIn Sales Navigator offers:

• Lead Generation: Access and tools to maximize LinkedIn's database and find potential leads.
• Sales Insights: Get real-time insights into potential leads and customers.
• Advanced Search: Find the right prospects with advanced search and filtering options.

Pricing: LinkedIn Sales Navigator offers three different pricing tiers based on the number of features. There is also a demo and free trial available for each tier.

4. RollWorks: Account-Based Marketing (ABM)

Among the top B2B marketing platforms, RollWorks stands out for its focus on account-based marketing (ABM). It allows businesses to target, engage, and convert key accounts with personalized marketing campaigns. RollWorks takes you from getting started with ABM to optimizing and scaling it.

RollWorks offers:

• Robust ABM Platform: ABM marketing is proven to drive results by precisely identifying and engaging with key accounts.
• Personalization: Deliver personalized content and ads to targeted accounts.
• Measurement and Analytics: Measure and optimize the performance of ABM campaigns.

Pricing: RollWorks offers Standard, Professional, and Ultimate packages as well as different tiers for its service plans. You can request a demo, too.  

5. Chili Piper: Meeting Scheduling and Distribution

Chili Piper is a B2B marketing tool that simplifies meeting scheduling and distribution. It helps qualify, route, and schedule prospects directly from your web forms. It also offers several features for revenue teams.

Chili Piper offers:

• Smart Scheduling: Automatically schedules meetings based on availability, round robin, or other custom rules.
• Instant Leads Routing: Ensures leads are instantly routed to the right person.
• Revenue Ops Tech Stack Integration: Integrates with various popular platforms to keep all data in sync.

Pricing: Chili Piper offers multiple products that can be bought a la carte or combined at a bundled rate. You can also request a demo to test out features.

6. Demandwell: SEO and Campaign Optimization

Demandwell is a B2B marketing tool that focuses on strategy and execution for SEO-focused campaigns. It helps businesses drive organic traffic, generate high-quality leads, and improve their search engine rankings.

Demandwell offers:

• SEO Platform: A suite of SEO tools for keyword research, technical SEO, and content workflow.
• Content Optimization: AI content production together with insights and recommendations for improving content performance.
• Reporting and Analytics: Tracking and reporting live SEO performance and campaign results.

Pricing: Demandwell offers three packages depending on the size and needs of your business. All plans include a one-time implementation fee.

7. Canva: Creative Creator

Canva is among the most user-friendly B2B content marketing tools. Its primary function is to simplify graphic design with its vast library of templates, images, and design elements, allowing marketers to create stunning visuals without any design experience.

Canva’s standout features include:

• Easy-to-Use Design Tools: Drag-and-drop design tools and a vast library of templates.
• Collaboration: Allows teams to collaborate and design together in real-time.
• Brand Kit: Stores brand assets like logos, colors, and fonts for easy access and consistent branding.

Pricing: Canva offers a free plan with basic features. Premium plans with additional features and resources are also available.

8. Figma: Cloud-Based Marketing UX Tool

Figma is a cloud-based B2B marketing tool that simplifies user experience (UX) design. It allows teams to collaboratively design intuitive user interfaces for websites and applications.

Figma offers:

• Collaborative Design: Allows teams to collaborate and design interfaces together in real-time.
• Prototyping: Enables designers to create interactive prototypes to test and improve user experience.
• Design Systems: Focuses on visibility and maintains consistency in design across different projects and teams.

Pricing: Figma offers a free starter plan for individuals and small teams. Additional features are available with the Professional, Organization, and Enterprise level plans.

9. Crayon: Competitive Intelligence Platform

Crayon is a competitive intelligence platform powered by AI. It helps businesses track, analyze, and stay ahead of the curve.

Crayon offers:

• Competitive Intelligence: Provides real-time insights into competitors' strategies and actions.
• Market Research: Helps businesses understand market trends and customer preferences.
• Sales Enablement: Provides sales teams with insights and resources to win competitive deals.

Pricing: Crayon does not provide pricing on its website, but you can get a demo.

10. Navattic: Interactive Demo Software

Navattic allows businesses to create interactive product demos to help prospects understand their value propositions better.

Navattic offers:

• Interactive Demos: Allows businesses to create no-code, hands-on product demos with high conversion rates.
• Personalization: Personalized demos based on the prospect's needs and preferences.
• Analytics: Provides insights into how prospects interact with the demo to improve them and win more customers over time.

Pricing: Navattic offers simple pricing plans for teams of all sizes, along with the option for customized plans.

11. Visme: Presentation Management

Visme is an AI-powered design platform for visual communication. It allows businesses to create, share, and manage presentations, data visualizations, social media graphics, and more from a centralized location.

Here’s what Visme offers:

• Dynamic Visual Creation: Allows businesses to create visually appealing presentations, among other visual assets, with ease.
• Collaboration: Enables teams to collaborate on presentations in real time.
• Analytics: Provides insights into how audiences interact with the presentation.

Pricing: Visme offers several standardized premium plans as well as a free plan with basic features.

12. Zapier: Workflow Automation Software

Zapier is a workflow automation software that connects all of your favorite apps and allows you to automate repetitive tasks. It supports over 6,000+ apps to build and automate different areas of your business.

Zapier offers:

• App Integration: Combines user interfaces, data tables, and logic to all your favorite apps in one place.
• Task Automation: Automates repetitive tasks to save you time and improve efficiency. It assists in everything from lead, project, and data management to marketing campaigns and customer support.
• Custom Workflows: Allows you to create custom pages for workflows with cutting-edge AI and enterprise-grade security.

Pricing: Zapier offers a free plan, several premium plans, and custom quotes. They differentiate their pricing based on the number of tasks that you need.

13. ChatGPT: AI Tool

ChatGPT is an advanced language model developed by OpenAI that is capable of generating human-like text on a wide range of topics. It is considered one of the leading AI tools for B2B marketing, as well as other business functions.

ChatGPT offers:

• Content Generation: Generates engaging content for various marketing materials in multiple languages.
• Personalization: Tailors content to specific audiences, industries, and tones, depending on your prompts. It can help build a consistent and resonant brand voice.
• Ideation and Research: Assists in brainstorming ideas and starting points for research and insights related to content strategies and campaigns.

Pricing: ChatGPT offers various pricing plans, including a free tier for limited usage, as well as paid subscriptions with increased capabilities and access to advanced features.

14. HockeyStack: Revenue Attribution Tool

One of the most frustrating aspects of marketing is the connection of data from one platform to another. Thankfully, HockeyStack can help you answer the question — “What marketing campaigns are generating revenue for my business?”

It helps with deciphering the whole story, not just which department gets the credit, driving growth more efficiently.

With HockeyStack, you can:

• View Customer Journeys: Uncover the buyer journey from the first impression to revenue.
• Measure ROI: Learn the value of every sales and marketing touchpoint along your customer journey.
• Deal Insights: Close deals faster by identifying the touchpoints that matter, and removing those that do not.
• Simulate Budget Considerations: Run the HockeyStack budget simulator to see how different scenarios would play out against the overall budget.

Pricing: HockeyStack has two plans — $1,399/month for their Growth plan, giving you access to all of the above, platform integrations, and more. Or, you can inquire about their Custom Enterprise pricing which is tailored to larger businesses that may require machine learning, data warehouse integrations, offline conversion tracking, etc.

GaggleAMP Is the Essential B2B Marketing Tool Across Businesses

While the tools mentioned in this guide are some of the best in the industry, the choice of tools largely depends on your company’s specific needs and budget.

If you’re looking for a high-powered solution that works well across diverse businesses and industries, you’ll find all you need with GaggleAMP.

Employee advocacy is a proven tactic to increase sales, and GaggleAMP ensures your team can smoothly share tailored content on their social channels without interrupting their daily routines. Remember, the right B2B marketing tools can make all the difference.

Schedule a demo with GaggleAMP today to see that difference come to life.