Social Media Marketing
January 17, 2024
LinkedIn is an excellent platform to build a high value audience, but simply posting advice and best practice tips isn’t enough.
It needs to have a creative angle that is engaging and entertaining yet still provides helpful and insightful information.
In this post, we’ll dissect some of the most creative LinkedIn post examples to help you think of creative ideas and increase your average post engagement.
So, if you’re struggling to figure out what to post on LinkedIn to get noticed or how to find trending topics on LinkedIn, this post will help you find the answers.
Ready to publish your first post on the LinkedIn company page? Here are a few creative LinkedIn post examples for businesses that want to earn more traction.
If your goal is to generate more brand awareness for your company on LinkedIn, the best strategy is often relying on your executives’ personal brands.
For example, ask one of your executives to record a video demonstrating how your product solves a particular problem. This way, the audience learns something insightful and also understands the value of your product.
Here’s a great example of how founder Rand Fishkin leverages his own personal brand to explain how SparkToro solves a particular problem. Then, employees, who are also LinkedIn influencers, jumped in and helped promote it:
Source: Brendan Hufford
So, rather than focusing all of your efforts on promoting content through the LinkedIn company page, think about leveraging your executives’ brands to generate more engagement.
LinkedIn is a social media platform at the end of the day, and people want to be entertained. So, one idea to generate more engagement on LinkedIn is to create a trailer-style video.
Umault, a B2B video production company, published the video example below. But you could easily record a quick iPhone video with a captivating script and use an editor like Tasty Edits to create a similar video for you.
Source: Karthik Srinivasan
They also incorporated a timely event (Halloween) into the LinkedIn post. So, consider finding the trending topics on LinkedIn today and incorporate themes from them into your content.
If you’re still struggling to generate LinkedIn post ideas for your business, keep a swipe file of your favorite B2C posts and recycle the frameworks into B2B posts.
Another LinkedIn post idea for businesses is to collaborate with other brands to boost each other’s engagement.
For example, ClickUp created a post about its HubSpot integration.
To make it even more engaging, they turned it into a song.
Source: ClickUp
The post received plenty of engagement as people loved the song, and HubSpot also engaged with the post as it was great publicity for their brand as well.
People prefer to engage with other people on social media than faceless brands.
So, a great way to generate more engagement on your company’s LinkedIn profile is to elect one of your employees (ideally someone motivated to remain with your company long-term, like a stakeholder or top executive) and make them the face of your brand.
For example, NP Digital primarily uses its senior Director of Content Marketing to create content for the LinkedIn company page.
This director also has a substantial following and shares company posts with his personal network. This is an excellent example of how you can also leverage employee advocacy to further promote your company.
Source: Chad Frederick Gilbert
In addition, if you’re struggling to develop LinkedIn post ideas, collaborating with a dedicated content ambassador can help you generate more creative ideas.
Below we’ll list a selection of LinkedIn post ideas for recruiters to incorporate into their content strategy. You can use many of these LinkedIn posts as templates and adapt them to fit your tone of voice.
Plenty of recruiters just drop a link to a job post they published and tell people to apply.
This isn't the best idea for a couple of reasons:
It doesn't provide any compelling reason for anyone – much less A players – to apply because it gives no context to what's great about your company.
Social media platforms reduce reach to links as they want to keep people engaged on their platform.
Instead, the recruiting post example below is much more effective. It describes the ideal candidate to repel those who aren't a great fit and the benefits of working at the company to attract the right candidates.
Source: Kyle Lacy
In addition, rather than just posting the job on the company's LinkedIn post, they leveraged the CMO's personal network to promote it. This was a smart move, as the CMO likely has a stronger network of marketers than the company page. Coming from a person's LinkedIn page, the post is also more personalized and likely generated more engagement than if the same post was published on the branded company page.
The lesson here is to incorporate employee advocacy into your strategy and ask the executives within that department to create an organic post promoting the job.
Finally, he includes the link to the job in the comments (rather than the post itself) to please the LinkedIn algorithm.
Source: Kyle Lacy
Another great LinkedIn post idea for recruiters is to ask an influencer in the space to promote your company’s open jobs for you.
For example, robotics company Figure is hiring robotics engineers, so they recruited a robotics influencer with 30,000 followers to promote the open positions for them.
Source: Ilir Aliu
Constantly posting job opportunities can make your company look a little desperate to A players. Ideally, you want A players to view a job opening at your company as an exclusive opportunity.
Instead of only posting job opportunities, attract A players by incorporating employee advocacy into your LinkedIn strategy. While this is a long-term play, asking employees to publicly share what they love about working for your brand can increase general interest in the company. Here's a great example of employee advocacy from a recruiter:
Source: Bonnie Dilber
When your employees’ network sees that your company has an awesome culture and is working on an inspiring problem, those people are more likely to organically ask about job opportunities.
If your employees don’t know what to post or say, you can turn the example above into a LinkedIn post template by breaking it down into the following questions for them to answer:
What’s one thing you recently did that you never would have done at a previous job/company (or something that our company allows you to do that you love)?
What did you learn through that experience?
How has that made you feel about your team?
First and foremost, LinkedIn is a social media platform, and people want to not only learn but also feel inspired and entertained. We'll discuss a few examples of good LinkedIn posts that you can use to create your own inspirational content.
People love to listen to stories and real experiences, and this post by Noah Kagan is a perfect example. The person he interviews shares his wild journey of growing up poor and then making $60 million in three weeks – only to lose it overnight. Then, he makes $180 million in the next six months.
These kinds of stories are inspirational, as everyone can relate to the challenges, and it makes the triumphs feel possible.
Source: Noah Kagan
If you don't want to publish an inspirational story about yourself, consider sharing someone else's inspirational story.
Here's a great example of a CEO who posted Taylor Sheridan’s story. Sheridan is the writer behind the hit TV show Yellowstone. The CEO also adds a unique twist by showing off a lesser-known fact about the writer – Sheridan’s real estate empire.
Source: Jon Davids
You can also create a carousel of quotes from the person you’re covering in the post to further increase engagement.
Promoting general positivity – especially inspirational quotes from an influencer – is a great way to earn more engagement on LinkedIn. People love supporting positive ideas. They're also more likely to follow your company's LinkedIn page if they regularly feel inspired by your content.
Here's a great example from Gary Vaynerchuck:
Source: Gary Vaynerchuck
It's difficult to predict virality, but there are certain things you can do to improve engagement and increase the chances of your content going viral on LinkedIn.
Here are some of the most popular LinkedIn posts you can use as templates to create your own high performing LinkedIn content.
An easy way to earn engagement is to become the source of information. This LinkedIn post shares new data that the company collected with a partner, and it was also well optimized for engagement.
First, it had a captivating hook by essentially stating that your B2B audience is indeed on Instagram (a somewhat contrarian view – especially given that it’s published on LinkedIn). The graphic and structure of the post also captures your attention and pulls you into the post.
They were also smart to collaborate with a partner, as that gives you a partner in the promotion process as well.
Source: David Blinov
Most people enjoy supporting their colleagues and celebrating their wins, so take advantage of the opportunity to celebrate wins with your colleagues.
For example, in this post, Amanda Natividad celebrates her past two years working at SparkToro and shares what she loves about the company. She tags her colleagues and also provides insights into SparkToro’s strategy and future plans. This generated engagement from not only her colleagues, but also SparkToro users and her friends celebrating her wins.
Source: Amanda Natividad
Encouraging more employee advocacy posts discussing personal accomplishments through the company is a great way to generate more brand awareness on LinkedIn.
The key to growing a strong LinkedIn following isn't relying on engagement hacks or short-term tactics. Real growth comes from consistently executing the same proven strategy repeatedly and then refining the process to double down on what worked.
Sara Stella Lattanzio is an excellent example of the power of consistency. She claims to have posted every day on LinkedIn for the past two years, and it seems to have paid off:
Source: Sara Stella Lattanzio
The bread and butter of her strategy is posting short videos and carousels on LinkedIn. Both post formats are visually appealing and pull the listener into the post.
She's also excellent at crafting hooks. Here's just one example of a recent post that performed very well and had a captivating and contrarian hook:
Source: Sara Stella Lattanzio
LinkedIn automatically plays videos, but there isn’t any sound. Adding captions is critical to increasing engagement with your videos.
However, if your captions are too small or cut off mid-sentence, they might not catch your viewer’s attention.
Here are some excellent LinkedIn post caption examples you can use in your marketing.
Neil Patel has highly engaging LinkedIn videos, many of which only have a few words on the screen at a time. This keeps the reader engaged as they won't scroll by after reading an entire sentence:
Source: Neil Patel
Alex Hormozi posts plenty of videos to his LinkedIn profile, and his caption strategy is to use large, colored words to keep readers engaged.
Here’s just one example of captions he used:
Source: Alex Hormozi
Hopefully, some of these LinkedIn post examples gave you some ideas that you can incorporate into your own LinkedIn marketing strategy.
If you're still struggling to develop ideas for LinkedIn content, enlist your employees to help you.
If you use a platform like GaggleAMP, you can assign them an engagement activity, like sharing a launch announcement on LinkedIn.
Struggling to think of creative ideas? Use GaggleAMP's AI content generator to help you create options for the team, or give them the power to remix your own words into a new post.
To see for yourself how GaggleAMP can help you generate more creative LinkedIn content by leveraging your employees, schedule a demo today.
Social Media Marketing
Social Media Marketing
Social Media Marketing
