January 19, 2024
Imagine a scenario where two companies offer the same salary for the same job role. What makes a potential candidate choose one job over the other? The answer: employer branding.
According to a survey by Talent Board, candidates reported that company values were by far the most important factor when looking for a job. This is where the strength of an employer brand comes into play.
But, effective employer branding doesn’t happen in a vacuum. You need to impactfully utilize the best employer branding platforms to monitor your brand reputation and connect with prospective employees.
In this article, we’ll take you through employer branding platforms, strategies, and social media monitoring tools that you can start using today!
Think of your employer branding strategy as a roadmap. Use it to guide how your company portrays itself as an ideal place to work.
If you're looking for a structured approach, consider using a DIY-style employer branding strategy template like Factorial HR. A template can provide a well-organized framework to help you decide what facets of your company to emphasize and how to convey them to potential candidates.
Now, let's explore a couple of employer branding strategy examples that you can implement.
Social media monitoring platforms enable you to keep track of brand mentions (e.g., what’s being said online about your company). These platforms make it much easier to find positive, and negative, mentions of your brand and to provide a timely response.
For example, using a tool like Agorapulse will not only help you know what everyone’s saying about you, but what they’re saying about your competitors, too.
Knowing when to respond to both praise and criticism, will help mitigate any brand reputation issues that may arise and ensure that your employer branding remains effective.
Company reviews by employees are a goldmine of insights. This candid, first-hand feedback offers an unfiltered look into the work environment and culture of a company.
Glassdoor found that 86% of employees and job seekers research company reviews before deciding to apply for a job. Having your employees advocate for you by providing candid reviews online needs to be a crucial part of your employer branding strategy.
Employer branding platforms can help companies manage marketing their brands to prospective employees. These platforms can facilitate and boost your employer brand in different ways. So, it’s important to choose the one that aligns with your specific employer branding needs.
Here are a few of our favorite employer branding platforms:
Brandfolder is a cloud-based digital asset management platform that helps you manage your employer branding assets such as logos, fonts, and images. Its proprietary AI and machine learning (ML) technology gives you real-time insights into where your assets are being used and identifies the highest-performing ones.
Link Humans is a cutting-edge platform that helps you navigate the complexities of employer branding. By harnessing a vast array of employer brand data points, it offers unbiased employer brand insights driven by data. Businesses can use Link Humans’ Employer Brand Index to see how their brand is perceived externally.
Source: Link Humans
The Martec is an AI-powered tool for generating and distributing content. Whether it's crafting compelling video content, devising precise job descriptions, or personalizing website elements to resonate with potential candidates, The Martec ensures your company presents itself in the best light possible.
Source: The Martec
GaggleAMP is a leading employee advocacy platform that helps turn your employees into influencers. It extends your content’s reach, drives engagement, increases social selling, and boosts brand awareness. GaggleAMP also leverages AI to diversify your employee advocacy efforts.
HiringGo is a talent acquisition platform that provides staffing, outsourcing, HR, and training solutions. As a comprehensive recruiting agency, it can help boost your employer brand to prospective employees.
Glassdoor is a leading company review and job board website. On Glassdoor, past and present employees can candidly and anonymously review their experiences and provide insights into a company’s culture, management efficacy, compensation, and more. Because of its popularity, having a strong, positive presence on this platform is vital.
Mention is a social media monitoring, analysis, and publishing tool that helps track what people are saying about your business online. By providing valuable insights including audience, brand, market, and competition, you can use that data to effectively manage your employer brand.
Seenit stands out for its seamless integration of collecting, editing, and distribution capabilities, eliminating the usual complexities associated with video production. It amplifies your employees’ voices by helping them create videos. Through Seenit’s innovative platform, employees can effortlessly capture, upload, and contribute video content, turning them into genuine brand ambassadors.
GoHire is a talent acquisition platform that offers functionalities for sourcing, screening, and hiring to help companies navigate the hiring process with maximum efficiency. The platform prioritizes the candidate experience and streamlines the application process to ensure it is user-centric. This reduces drop-offs and enables potential hires to showcase their skills and experiences without friction.
In addition to these employer branding platforms, you also want to utilize mainstream social media platforms like Instagram, LinkedIn, and Facebook, too. With billions of active users combined, broadcasting your employer brand on these social media platforms can amplify your reach exponentially.
The powerful inbuilt features of these platforms, especially LinkedIn, make it easier for businesses to craft targeted campaigns, engage with potential candidates, and analyze the results in real-time.
Taking relevant elements from some of the best employer branding platform examples and applying them to your employer branding can make a huge difference to your talent acquisition, talent retention, employee engagement, and employee satisfaction.
For example, Dropbox does regular check-ins to make sure its employees are happy. These check-ins include conducting engagement surveys twice a year, holding third-party focus groups, and having listening sessions with employee resource groups. Based on all of this feedback, Dropbox takes stock of how its employees view their employer brand and makes adjustments to its employer branding as needed.
Dropbox’s strategy is just one example of how you can potentially strengthen your employer branding.
If you need some employer branding ideas for social media, consider sharing one (or all) of the following content ideas on your social media platforms:
The key to these employer branding ideas for social media is being consistent, clear, and authentic in your communication.
LinkedIn is one of the most popular spaces where employee advocacy is practiced. So, it’s also a good strategy to leverage employer branding ideas on LinkedIn, too. The platform is best suited for engaging with professionals and potential candidates, as shown in this great example from Cisco:
Source: LinkedIn Talent Blog
Leveraging company review sites by employees and Glassdoor employer reviews is another key part that needs to be included in your employee advocacy strategy.
By tracking (and reviewing) employee reviews of your business, you’ll have a better idea of what your employer brand currently looks like and how you can improve it.
Navigating the maze of employer branding can feel overwhelming, especially with the sheer volume of tools, platforms, and strategies available. However, the rewards for getting it right are monumental.
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