Employee Advocacy
Updated: July 11, 2024
Published: January 10, 2024
Picture this: you want to extend your brand reach organically, but you’re struggling to find a comprehensive software that helps you curate and distribute on-brand content to your employees so they can easily post about it on social media.
Does this sound like you? If so, it’s likely time to invest in an employee advocacy platform.
Employee advocacy platforms are powerful tools that leverage your employees’ social networks and influence to increase brand awareness. Potential customers are more likely to engage with a social post when it's shared by someone they know and trust — this is great news if you’re looking to grow your audience.
Not only does employee advocacy extend your brand reach, but it also boosts employee engagement, sales, and more. Employee advocacy programs complement your content marketing and social media strategy, and employee advocacy software can take your efforts to the next level and make a positive impact on your organization’s bottom line.
GaggleAMP is one of the best employee advocacy tools because it’s designed specifically for employee advocacy, connects with your existing content channels, and only takes a few minutes per week for employees to schedule and engage with posts. With its intuitive design and personalized feed of relevant posts with recommended engagement actions (e.g., share, comment, like), GaggleAMP helps employees amplify your brand.
GaggleAMP’s approach to employee advocacy is unique because it focuses on employee involvement and engagement activities. Pre-approved messaging and recommended posts make it easy for executives to schedule and share your content across all social networks. Employee participation gets a boost through gamification and employees can see how they stack up against their colleagues by checking out the leaderboard. Plus, KPIs can be tracked via a detailed analytics dashboard. This way, you’ll stay on top of your employee advocacy efforts.
Whether you’re in the beginning stage of researching employee advocacy platforms, or you’re in the final stage of consideration and want to confirm that GaggleAMP is the best fit for your organization, we’re here to help.
We’ve compiled a list of the top employee advocacy solutions and their key features to help you select the platform that’s best for your employees and organizational goals. This information can also be found on software review platforms like G2.
Here are ten of the best alternatives to GaggleAMP for small businesses, mid-market companies, and enterprise businesses.
PostBeyond: Best for small businesses, mid-market companies, and enterprise businesses
Hootsuite Amplify: Best for small businesses
Sprinklr Social Engagement and Sales: Best for mid-market companies and enterprise businesses
Bambu by Sprout Social: Best for small businesses, mid-market companies, and enterprise businesses
SHP: Best for mid-market companies and enterprise businesses
EveryoneSocial: Best for mid-market companies and enterprise businesses
Sociabble: Best for mid-market companies and enterprise businesses
Haiilo Share (formerly Smarp): Best for mid-market companies and enterprise businesses
DSMN8: Best for mid-market companies and enterprise businesses
Oktopost: Best for enterprise businesses
Within the Influitive platform, there’s an employee advocacy tool called PostBeyond. It allows you to centralize content for your employees and promote the most important content to share through a content feed that’s personalized for each employee. They can take this powerful tool on the go with the PostBeyond iOS and Android mobile apps.
The PostBeyond dashboard provides real-time reporting and analytics to help you gauge the performance of your employee advocacy efforts. Plus, PostBeyond integrates with analytics, marketing, and social media tools to help you streamline your processes.
Employees can create posts using suggested copy and branded hashtags to ensure consistent brand communication. However, since PostBeyond operates like a content library, the user has to choose the content they want to share and curate the post, which requires them to dedicate more time to scheduling and sharing. And PostBeyond doesn’t offer engagement options (e.g., like, comment, share) for your content. This is a major drawback because engagement is key to success on social media.
Hootsuite Amplify is a social publishing platform you can use directly inside the Hootsuite platform. From the Hootsuite dashboard, you can easily manage messaging and evaluate the results of your employees’ social sharing.
Its intuitive mobile app makes sharing simple for employees. They can subscribe to topics they’re interested in, scroll through suggested content, and share posts directly to their social channels. Pre-approved content ensures messaging aligns with your brand.
Since it’s primarily a social publishing platform, Hootsuite’s resources and dedication to employee advocacy fall deeper on its roadmap. It’s common for organizations to publish original social content via Hootsuite and use GaggleAMP for their employee advocacy program.
Sprinklr is a unified customer experience management (Unified-CXM) that provides an employee advocacy platform within its Social Engagement and Sales product. Administrators have access to the Advocacy Admin Console where they can control the design of the advocacy site, login workflow, and more.
Customizable dashboards give admins an overview of the employee advocacy efforts by looking at content engagement metrics, employee participation rates, and other insights. Content calendars, an asset library, and a feed of featured posts and company news give employees ample access to approved brand content they can share with their audience.
Incentives like points, awards, and badges encourage employees to participate. They can see how many points they’ve earned and where they rank amongst their colleagues by taking a look at the Leaderboard.
While Sprinklr offers a variety of different products within its Unified-CXM, the interface might not be intuitive for all users and can be difficult to navigate. And because Sprinklr Social Engagement and Sales is a social publisher, some of the nuances with employee advocacy may be overlooked.
Bambu by Sprout Social offers employee advocacy solutions for small businesses, agencies, and enterprise businesses. It allows you to align your brand messaging with pre-approved post text. The Bambu platform sorts posts into Stories that can be filtered depending on their status: Current, Upcoming, Past, and Drafts.
Users can view these shareable stories on a timeline, and administrators can tag important stories as featured posts. They can also follow topics that resonate with them and their personal network and share a social post with a simple click of a button.
The reporting features give you an overview of key metrics like shares and reach from social posts. And you can see which content and employees are performing best.
A downside of Bambu by Sprout Social is that Sprout Social is first and foremost a social publishing platform — its primary efforts are dedicated to its social publishing features rather than its employee advocacy tool. Organizations often use GaggleAMP and Sprout Social in tandem. GaggleAMP is used as the primary employee advocacy software and Sprout Social is used for publishing social posts.
SHP (Social Horse Power) is an employee advocacy platform specifically for marketing professionals. Administrators have access to a drag-and-drop calendar where they can build a social schedule for their entire team.
Employees connect their social media accounts to SHP, administrators schedule the content, and posts are published automatically on behalf of your employees. While it streamlines the social sharing process, SHP might not be the best fit for you if you’re looking to gain employee buy-in and have them actively participate in your employee advocacy program.
After the content is shared, SHP’s reporting features allow you to see the content that was most engaging and get an overview of top-performing employees. Employees can track their performance on the leaderboard and earn points that can be redeemed for rewards.
EveryoneSocial is an employee advocacy program that allows administrators to aggregate content into a single platform and share it with employees via email newsletters and push notifications to encourage them to share.
Users can be segmented into different groups to make sure they subscribe to content that’s relevant to them and their audience. You can even suggest copy and hashtags that align with your brand messaging. And you can boost the visibility of posts by pinning important posts to the top of employees' content timelines.
Boost engagement by creating team leaderboards and customizing point allocation depending on the types of activities they participate in and the interaction their posts receive. Network administrators have access to a leaderboard analytics dashboard that helps them see top performers across all participants.
EveryoneSocial is a content library which means a user needs to select a post, curate their own content, and then share. It requires employees, who may or may not be confident in writing social content, to take time out of their busy schedules to craft a message to share on social media. This adds a layer of complexity and makes it a challenge for employees to quickly amplify your content.
Sociabble is a platform that includes internal communications, employee advocacy, and social selling solutions. It allows you to centralize branded, third-party, and user-generated content into a single feed.
Content can be organized by topics or channels so employees can quickly post timely, relevant messaging to their audience. And you can keep your community of advocates engaged through newsletters and push mobile notifications.
Its gamification features include challenges, quizzes, polls, leaderboards, and badges to help engage your employees. Each employee has access to a personal dashboard that includes their social media engagement metrics and activity log.
Sociabble has a strong focus on internal communications, but employee advocacy is an external communications channel. As such, Sociabble may have features that are great for brand advocacy programs that are run at a high-level but could lack some of the deeper functionality necessary when running an employee advocacy program at a broad scale across your organization.
Haiilo Share (formerly Smarp) is an employee communications platform that simplifies content sharing across your company and multiple social media platforms. The company leaderboard allows you to gamify your employee advocacy program and reward employees with perks and trophies.
Its AI-powered analytics and reporting tools help network administrators analyze communications across various employee segments, identify influential employees, and create automated reports.
Haiilo Share (formerly Smarp) is primarily used for internal employee communications and might not offer all the features that a dedicated employee advocacy platform can provide. The company operates out of Europe and caters to the European market so it might not be the best fit for North-American based organizations.
DSMN8 is an employee influence platform that helps turn your employees into brand advocates, social sellers, and employee influencers. Its built-in gamification tool allows you to offer rewards and prizes to your top employee advocates which helps motivate employees and keep them engaged in social selling. The desktop and mobile apps allow employees to effortlessly share on-brand content across social platforms to extend your organization’s organic reach.
This employee advocacy solution automatically collects your content from existing online sources like your company website, blog, and social pages into a single platform, DSMN8. From there, you can push this content to your employees based on their location, interests, and job role that’s ready to share via social media posts, messenger, email, and SMS.
A disadvantage of automatically posting on your employees’ behalf is that your employees won’t be actively engaged in your employee advocacy program. This in turn makes it harder to get them to organically amplify your brand messaging.
Oktopost is a social media management platform that includes an employee advocacy solution. It allows you to manage advocacy messages, topics, and track metrics including clicks, likes, comments, re-shares, reach, engagements, and follower growth.
The leaderboard feature encourages healthy competition between your employee advocates, and a weekly stats email can be sent out to your advocates so they can see where they stand.
Plus, Oktopost allows for on-the-go sharing with its desktop and mobile apps.
Employees can customize their topics of interest by segmenting and filtering their content feed. And they can make content suggestions so their fellow advocates are recommended content that’s to their industry and role. Once a network administrator approves the content, it will show up on employees’ feeds.
Since Oktopost is a social media publishing platform, the employee advocacy features are not at the forefront of its product suite so the tools and features might not be robust enough for organizations looking to build a large-scale employee advocacy program.
One of the main benefits of using an employee advocacy platform is the ability to monitor the performance of your employee advocacy program and track your return on investment (ROI).
Your employees will become vocal ambassadors of your brand by sharing authentic content with their audience. Through the trustworthy relationships they’ve built with individual people and the social influence they have over their personal network, employees will spread the word about what your organization does and the value it provides.
With the help of an employee advocacy platform, you’ll achieve positive outcomes including:
When you leverage employee advocacy software, not only will you have a centralized location for your employees to access and share branded content, but you’ll also be more likely to achieve your organizational objectives.
Compare these employee advocacy tools to GaggleAMP and we think you’ll see why GaggleAMP consistently ranks as a fan favorite on G2 and other review sites. Interested to see how GaggleAMP works? Sign up for a free trial of GaggleAMP!
Employee Advocacy
Employee Advocacy
Employee Advocacy
