Social media is essential nowadays when it comes to content marketing, and most big companies already have their foot in the door with several programs like Facebook and Twitter. Instagram is one of the newer social media outlets that can leave old-school marketers scratching their heads. Nevertheless, companies continue to take the plunge on this picture-sharing application. Unfortunately, many of these businesses begin their Instagram journey only to find out that it was not the social media boon that they had hoped for. Like all marketing avenues, your business will first want to decide if Instagram is appropriate for your brand. Is Instagram right for your business?
Instagram is a highly visual marketing platform where users share images with text captions to convey their messages. With over 400,000,000 users and counting, Instagram is a platform that simply cannot be ignored in the world of content marketing. As with any marketing avenue, there are pros and cons that could make it suitable or inappropriate for your business to utilize. Check out some of these statistics:
When you look at these statistics, you may already be connecting the dots between the user database statistics and your company’s goals. What’s your product? What characteristics do most of your customers share? Who is your ideal customer? All of these basic marketing questions paired with the correlating Instagram statistic can help you to sort out whether or not an Instagram account for your brand is worth the investment.
When considering Instagram for content marketing, you’ll want to consider answers to the following points:
Instagram is a great content marketing platform -- for the right brands. Keep your goals in mind, and align them with the market on Instagram to reap the most benefits.
Ramin Edmond is the former Content Strategist for GaggleAMP. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin by connecting with him on LinkedIn.
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