One of the best ways to reach your online potential is doing social media amplification the right way.With social media ad spending on the rise, it only gets tougher to expand your social media reach through a paid approach. Besides, money doesn’t buy people’s long-term attention. If your messaging isn’t authentic and trustworthy, the money will only get their attention for a moment. Besides, if your competitors have a larger bankroll than you, they’ll get more of their attention. So how do you get ahead? What can you do to compete without spending more?
The answer is organic social media amplification.
Organic growth is the best kind of growth because it means you don’t have to pay for advertising to get people’s attention. They give you attention on their own. Maybe they saw a post shared by your brand account, employees, or customers about your company, products, or services. They’re interested in what you have to say without any paid promotion.
So how can you make the most out of your organic reach to achieve organic growth? How can you fuel this side of your social media approach? Again, the answer is social media amplification.
Organic social media amplification happens when a large group of people promotes your posts, brand messaging, and content. When done by employees and partners, they become spokespeople for your brand and even micro-influencers of your industry.
Employee advocacy and social media amplification is very easy and lead to great results such as:
Implementing an employee advocacy program on social media requires a basic organizational framework to ensure everyone is on the same page. There are a number of different forms that this structure can take – after all, each organization is unique.
Once you have the framework of your social media amplification plan in place, there are three key aspects to making your program a success:
If you make certain that all three of these key elements are in keeping with the overall messages and goals of your organization, then you will have built yourself a strong foundation for success when it comes to your social media amplification strategy.
Ramin Edmond is a Content Strategist for GaggleAMP. He oversees the company's editorial calendar and all its digital content including blogs, case studies, and press releases. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin at REdmond@GaggleAMP.com, or connect with him on LinkedIn.
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