Employee Advocacy
September 3, 2024
Let’s face it —- in the battle for brand visibility, your employees are your secret weapon. By deploying a strong employee advocacy strategy, they’ll build trust, foster engagement, and initiate authentic conversations for your company.
And, what better place for your employees to boost your brand awareness than on LinkedIn? It is the ideal platform where your team can showcase their expertise and expand professional networks. Now imagine the organic reach and credibility gained when your employees share your brand’s messaging!
Ready to transform your social strategy with employee advocacy? In this article, we’ll take a look at the best examples of employee advocacy on LinkedIn, plus some software options to help bolster your employee advocacy efforts.
Let's dive into some real-world examples that prove that employee advocacy on LinkedIn isn’t just a buzzword. It’s a game-changing strategy that transforms employees into influential brand champions.
In this example, we’re showing that our company practices what it preaches — employees share company content. Here, our account executive Adam shares a company blog post with his LinkedIn network.
But, he isn’t just dropping a blog link —- he’s educating, too. By sharing practical social selling tips, he’s turning a standard post share into a mini masterclass. It’s content sharing with impact —- amplifying reach, engaging the audience, and solidifying trust.
Here, our audience not only gets educated on the importance of using social media for business, but they see first-hand our employee’s dedication to the brand.
Source: Adam Acosta
This post exemplifies employee advocacy on LinkedIn by blending a great customer testimonial with a deep dive into why Ketch is a must-have product for businesses. The employee then emphasizes Ketch’s adaptive compliance, comprehensive consent management, and swift deployment capabilities.
By combining credibility with detailed insights, this employee effectively promotes Ketch’s strengths and encourages engagement and trust among its target audience on LinkedIn.
Source: Kara Kennedy
In this video post, Maximus lets its employees take center stage and express their beliefs in the company's mission and values. The company and its employees convey genuine dedication to improving lives through transformative technology and clinical services.
By showcasing its employees’ personal commitment and impact, Maximus engages its audience and strengthens its brand reputation as a company driven by empathy and purpose —- and all through the words of its employees.
Source: Maximus
Now that you’ve seen employee advocacy in action on LinkedIn, let’s look at some of the best software to supercharge your employee advocacy efforts.
When it comes to implementing an employee advocacy program effectively, having the right tools is key. Here are three top-notch options for social-savvy companies:
If what you're looking for in a LinkedIn employee advocacy tool is quick and easy activation, but you still want the sophistication that suits more robust or socially savvy companies, then GaggleAMP is your go-to tool. With its user-friendly interface and fast performance, our platform makes sharing content effortless without breaking the bank.
With GaggleAMP, your team can engage effectively, drive authentic conversations, boost overall brand visibility, and increase social selling. And, all of that without your team spending additional time creating content of their own.
The platform uses our AI-powered paraphrasing to automatically generate alternative messaging you provide for team members while staying true to the original brand message. Also, the platform members enjoy gamification, leaderboards, and rewards, making participation quick and fun.
If you prefer a platform more focused on user-generated content, you might want to try DSMN8.
This tool allows employees to create and share their own posts, photos, and videos. It has a focus on employee recognition and detailed analytics which helps in driving engagement and empowering employees to become thought-leaders.
Sociabble is another employee advocacy solution, especially if you’re looking for mobile-first enterprise solutions for internal communication and employee advocacy.
This tool is customizable, allowing companies to tailor the platform to their specific needs and branding. It also integrates with a wide range of tools and platforms, facilitating seamless collaboration and content sharing.
Ready to scale your brand’s voice and transform likes into leads? It’s easier —- and cheaper —- than you think. All you have to do is schedule a demo and see how GaggleAMP can strengthen your employee advocacy on LinkedIn, helping you turn your employees into a community of passionate advocates.
The future of marketing is the hands of your employees —- let them drive your success story forward.
Employee Advocacy
Employee Advocacy
Employee Advocacy
