General Marketing
February 6, 2023
Your business doesn’t want to be filling employee inboxes with unnecessary messages. That’s why employee newsletters contain helpful information that your teams will want to read. Yet, finding the right content can be challenging—accommodating various needs and preferences of your business to create an email that keeps everyone updated. If you’re looking for some new ideas for your newsletter, you’re in the right place.
Whether you’re creating an employee newsletter from scratch or refreshing your existing one, experimenting with the sections can increase the appeal of your email. These can use employee engagement best practices to focus on areas of your business or highlight relevant news for your employees. What works for you depends on your employees and business, so it may take trial and error to make your employee newsletter the best it can be.
An employee newsletter may be excessive and unnecessary with many other workplace communications. However, your newsletter is more than another email and what you put into it gives it purpose. Regular employee newsletters can build community, prevent departments or teams from becoming isolated, and encourage using your hosted telephone system. For new employees, it’s also helpful when integrating into the company and adjusting to the environment.
Other benefits of your employee newsletter include being able to reach your entire company with information and keeping them updated on advancements and news related to your field. It can help maintain business-wide awareness of how your work impacts your industry and encourage employees to build their expertise. Your newsletter tells your employees what your business values and shapes the workplace culture with the features it includes.
What you put into your newsletter affects your employee engagement. If it’s too long, people won’t have time to read each section, potentially skimming through it and missing vital information. Too short, and the email isn’t reaching its full potential to build your company community and keep employees informed.
We’ve compiled some of the best ideas for your employee newsletter. Although you may not always use every idea, there’s a selection for you to rotate between, giving your newsletter variety while delivering engaging content. Try out the different tips and see which works best with your employees and their frequency.
The larger your business, the fewer employees who interact with the CEO daily. Including a note from the CEO ensures everyone knows who they are and their role in making things run. It can help motivate your teams and create a sense of company-wide community, as everyone has some form of contact with the CEO.
A note from the CEO can cover anything from the CEO’s opinions on recent events, new projects across the business, or introducing new software business proposal tools. It’s crucial that this is from their perspective and using their tone of voice, as this creates a more authentic connection with your employees who get a sense of who the CEO is.
Within every industry, there will be new developments, different strategies, and various companies making headlines. Updating your employees on this can inform them of how your business impacts the rest of the industry and what other competitors are doing. It helps give context to your business’s work.
Industry updates can also inform employees of new rules or regulations that require immediate attention. For departments where these affect them most, this gives them as much notice as possible and makes other employees aware of changes that are being made in the business. These updates can keep your business legal and safe in its working practices.
To continue building a sense of community, particularly when scaling in business, introducing employees to other company members can be fun and helps identify people in prominent roles. By interviewing different employees every week or month, you can learn more about their roles and make them more recognizable to others.
For new hires, this helps them integrate into the company and highlights others in the business they can talk to, whether they need specific advice about their role or just need someone to show them how to use the call forwarding software. You should make sure you list the name, job title, and department of your members to help employees to identify them. You may also want to include contact details to encourage new conversations.
No business is perfect, so the best way to know what needs improving is by asking your employees. Feedback questions could be on a specific topic, such as how to improve well-being or training ideas. This sources your employees' opinions, improving your upward communication and enabling you to make the changes they want to see in your business.
Alternatively, this section could link to a feedback form where employees can give suggestions. It allows employees to have more freedom, as well as mention unnoticed areas for improvement, such as fixing facility equipment or highlighting underlying issues. You may want to give examples of how feedback has been used, to encourage your employees.
Including future events in your employee newsletter is a great way to share them and invite people to attend. Whether you’re hosting employee wellbeing activities or inviting a prominent speaker, promoting upcoming events also makes it easy for employees to send them on to others who are interested. It can boost your attendance for events by raising awareness without putting in extra effort to market them online.
Likewise, if you need additional support in the running of events, the newsletter can ask for this. People won’t offer their help unless they know about your event and that you need more assistance. Sharing this in the employee newsletter will direct employees willing to help out to your event leaders instead of relying on the leaders to ask people they know.
Celebrating big and small wins for your company can create a culture of optimism and encouragement in your teams. These can be notable features from your business, success in industry competitions or awards, or record KPIs. Highlighting these can create a team spirit and encourage the whole business by showing what you’re capable of.
However, don’t forget the day-to-day achievements, whether this is applauding employees for finishing a training course or recognizing the effort put into a recently finished project. This makes individual employees feel that their work is valued and noticed. Sharing these achievements can motivate others and help teams to encourage each other.
Your business may be sitting on helpful resources your employees don’t know about. Sending out resource links in your employee newsletter can help direct readers to them and increase their usage. This may be related to work such as document or file templates, updates to the office phone system, or guides on using the best collaboration software, saving employees time, and increasing productivity.
On the other hand, the employee newsletter is an excellent place to highlight key activities you want your employees to carry out on GaggleAMP. By using the copy link feature, you can drop a direct link to key activities you’d like completed in your employee advocacy platform, right from your newsletter.
As you’re already sending out an email to the employees in your business, you might as well use it to improve your internal communications about internal job opportunities. These roles can easily be shared with others who may be suited to the positions, increasing the applications that your business receives. This gives your hiring teams more choice to find the right person.
Your job board also shows employees the promotion options available to help with their career development. Employees who know how they can grow within your company will be more motivated and less likely to seek work elsewhere. This can give them precise information, such as job requirements and expectations, for them to work towards.
It’s over to you to compile your employee newsletter, including new sections and features to engage and inform your workers. Some ideas may require planning before they’re ready to include, so create time to do the necessary research or have conversations for the newsletter. Using visual workflow software can help track the steps needed, helping the additional effort and difference in quality to come across in the email you send.
Just because you include an idea once, doesn’t mean it has to stay forever or be added to every newsletter. Some ideas may work best once a month or during particular periods of your business’s calendar. Likewise, if an idea doesn’t work and your employees don’t engage with it, get rid of it and try something else. Your newsletter is by you and for you, giving you the freedom to make it into something your employees value.
General Marketing
General Marketing
General Marketing
