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Press Mentions

How to Create a Marketing Team That Cares About Revenue

Posted on 01/26/2017

In a recent blog post on Content Marketing Institute, Dawn Papandrea shares the story of how Toby Lee joined the tax & accounting division of Thomson Reuters in 2012. Since then, Toby and his team have been able to help create something that all marketing leaders strive for — an action-oriented marketing culture that works hand in hand with the sales team. In her post she describes how Toby uses GaggleAMP as a tool to help connect sales and marketing teams to revenue. 

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Topics: GaggleAMP, Press Mention, Press Mentions, Social Media

Here’s one way to out-‘pay to play’ the social networks

Posted on 04/02/2015

In a recent article for Matchstick, Patrick Thoburn discusses how pay-to-play on social platforms is making it more difficult for brands to reach friends and followers. However, Patrick reveals that software vendors have developed ways to get around  the pay-to-play obstacles- and mentions GaggleAMP as one these vendors. Within the article, Patrick links to a recent GaggleAMP case study regarding Groupon's use of GaggleAMP.

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Topics: Expand Reach, Matchstick, Press Mention, Press Mentions, Social Media, Social Networks, Social Reach

Turn Employees into Advocates

Posted on 03/09/2015

On her blog, DhariLo Social Media, social media and e-marketing professional Dhariana Lozano recently discussed the importance of using employees as social media advocates. In addition to sharing GaggleAMP's employee advocacy infographic, Dhariana also suggested:

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Topics: DhariLo, Employee Advocacy, Press Mention, Press Mentions, Social Media, Social Media Tips

GaggleAMP Selected to Demo at Gravity Summit

Posted on 08/31/2011

Topics: Events, GaggleAMP, Gravity Summit, Press, Press Mentions, Social Media