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Press Mentions

Here’s one way to out-‘pay to play’ the social networks

Posted on 04/02/2015
Stephanie Hacker

In a recent article for Matchstick, Patrick Thoburn discusses how pay-to-play on social platforms is making it more difficult for brands to reach friends and followers. However, Patrick reveals that software vendors have developed ways to get around  the pay-to-play obstacles- and mentions GaggleAMP as one these vendors. Within the article, Patrick links to a recent GaggleAMP case study regarding Groupon's use of GaggleAMP.

[q"Groupon increased social reach by 500% with an employee ambassador program designed for HR recruiting [using GaggleAMP]."

Read the full article here.

Topics: Expand Reach, Matchstick, Press Mention, Press Mentions, Social Media, Social Networks, Social Reach