In a recent article for Matchstick, Patrick Thoburn discusses how pay-to-play on social platforms is making it more difficult for brands to reach friends and followers. However, Patrick reveals that software vendors have developed ways to get around the pay-to-play obstacles- and mentions GaggleAMP as one these vendors. Within the article, Patrick links to a recent GaggleAMP case study regarding Groupon's use of GaggleAMP.
[q"Groupon increased social reach by 500% with an employee ambassador program designed for HR recruiting [using GaggleAMP]."
Read the full article here.