Simone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media strategies.
“Get into the habit of using LinkedIn daily...Send [those who have viewed your profile] a connection message!”
Simone discusses tips for getting the most out of your social media:
- Don’t forget the basics of business. Have a social networking marketing plan that keeps the human connection at the forefront. The way we do business hasn’t changed in terms of human context, and many overlook this when attempting to connect with clients on social media - and that oversight could be costly.
- Find your contact strategy. There’s no right or wrong way to do this, but here’s what I do: If someone sends you a connection request, you could potentially do business with them or ignore it - open yourself to connecting with them without a sale in mind. Grow your network with the idea that you’re establishing peer connections.
- Twitter is great for small talk. Use Twitter to reconnect and reunite with users! It’s quicker than email, and you can tag those users to grow your relationships.
- Remember the purpose. Investing the time, effort, and energy really boils down to more than simply connecting with a community. You’re looking for sales, at the end of the day! Build relationships that can gain you customers and that are congruent with clients you’re interested in, and foster their growth.
- Face-to-Face scenarios are beneficial. Connecting via social media is a great way for extending your reach and growing your network, but fostering relationships by setting up face-to-face contact where possible can help to strengthen those ties.
Listen to Simone's podcast here.
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About Simone Douglas
Simone is a Telstra Business Awards 2014 Finalist and prides herself on being creative and forward-thinking in life. She’s also a member of Family Business Australia, a peak body committed to contributing to Australia's future through a dynamic and sustainable family business community. She values animal welfare as well as civil rights and human rights!
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