The ‘AMP Up Your Digital Marketing’ Podcast Presents:
Samantha Stone on The Trust Crisis and Employee Advocacy
On this episode of AMP UP Your Digital Marketing, Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network, and author of “Unleash Possible: A Marketing Playbook that Drives Sales”, a how-to guide for high-growth marketing in complex selling environments.
In their conversation, Samantha and Glenn discuss the trust crisis we're seeing in mainstream media today and the impact it has on marketers. She breaks down the checks and balances organizations have to go through when it comes to sponsored content and keeping the trust of their audience.
Samantha will be speaking in Boston at the AMPlify conference on June 11-12.
Listen to the Podcast Below
What You’ll Learn:
- How trust is diminishing in the business world.
- Why transparency is key to building trust.
- Utilizing employee advocacy with integrity.
- Equipping everyone in your company to represent your brand.
- Why it’s important to empower rather than control.
Ramin Edmond is a Content Strategist for GaggleAMP. He oversees the company's editorial calendar and all its digital content including blogs, case studies, and press releases. Outside of work, Ramin likes to run, hike, and take pictures of Boston's best views. You can get in touch with Ramin at REdmond@GaggleAMP.com, or connect with him on LinkedIn.