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The GaggleAMP Blog

Why Employees Are a Crucial Part of Your Public Relations Strategy

Posted on 08/08/2017

The realm of public relations has traditionally involved one macro voice—a company’s—which delivered information to their audience. Social media however, has flipped this paradigm on its head. In social channels, your audience has a voice which can be as large as the voice of your company (or larger). This means that PR has had to evolve; considering conversations as a viable tool rather than only broadcasting messages.

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Who Owns Employee Advocacy?

Posted on 08/01/2017

Adopting any new initiative in an established corporate environment can pose various challenges, often due to the need to establish both ownership of the program, and responsibility for its resource allotment and eventual success. Things can become especially tricky when initiatives cross multiple departments. For employee advocacy efforts on social media, the process of establishing departmental ownership can make other challenges look easy by comparison.

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Topics: Digital Marketing, Employee Advocacy, internal communications, Public Relations, Social Media

Marketing Agencies Stay Ahead of the Curve by Adding Employee Advocacy Services

Posted on 07/25/2017

In the world of marketing, there is a steady supply of new agencies fighting for a company’s business. The road from a brand-new marketing agency, to becoming (and remaining) a successful agency, requires that you both anticipate client needs and suggest new ideas. The failure to be innovative is actually a sign that your marketing agency is dying a slow death. What is one innovation you should discuss with your clients? Employee advocacy on social media; if it is not on your radar yet—it should be.

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Topics: Agency, Employee Advocacy, Marketing

Leveraging Social Media at Events and How Your Employees Can Help

Posted on 07/11/2017

While competition for your marketing niche increases, the budget for your event marketing efforts stretches tighter… sound familiar?  Despite this common scenario, it is possible to benefit from leveraging some readily available resources, namely, social media, your employees, and some well-planned event marketing.

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Topics: Conference, Employee Advocacy, Event Marketing, Marketing, social media marketing

Engaging Employees through Effective Internal Communications

Posted on 07/04/2017

Workplace communication is a world in the midst of an evolution. Email tends to form the backbone of many corporate communication strategies, but as the volume of electronic mail increases, this approach to information transmission becomes vastly inefficient, and ineffective. 

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Topics: Employee Engagement, internal communications, internal marketing

How to Drive Digital Engagement on Social Media

Posted on 06/20/2017

While statements about our shrinking attention spans have turned out to be a myth, attention still remains the most valuable (and scarce) resource on the Internet. The relentless drive of technology is changing how we consume information online, and in the world of social media, competition for attention is fierce. It is becoming harder to be heard above the crowd.

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Topics: Marketing, Social Media Engagement, social media marketing

Utilizing Social Media in Account-Based Marketing

Posted on 06/13/2017

For enterprise-level organizations (and savvy smaller ones), a popular emerging marketing trend is account-based marketing. In the simplest fashion, practitioners of account-based marketing treat individual accounts as a market of one—essentially, you work with your prospects and leads on a personalized basis. This might seem like additional work, but it is far easier than you might think—thanks to your fully-stocked marketing toolbox.

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Topics: Marketing, social media marketing, account-based marketing

FTC Compliance and Social Media

Posted on 05/30/2017

As with many new technological developments, social media was a largely unregulated “wild-west” for marketing purposes for many years. However, the last few years have seen regulatory bodies such as the FTC step in to add some rules in how you can conduct your social media marketing. This has led to some unnecessary anxiety among many marketers when it comes to the topic of social media compliance.

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Topics: compliance, Marketing, regulated industries, social media marketing

Key Performance Indicators: Digital Marketing Strategy Realized

Posted on 05/23/2017

Your digital marketing strategy begins by identifying your goals, especially as it relates to the inclusion of your employees in the execution of your mission. The purpose of employee advocacy for your company remains central to the development of both the “how” and the “what” of your strategic marketing plan.

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Topics: Digital Marketing, Marketing

5 Advantages of Employee Advocacy Programs for Staffing Firms

Posted on 05/16/2017

The relationship between social media and recruiting might have had a bit of a rocky start, but it is certainly moving along well now. Social media is influencing HR – not just when it comes to policies and procedures, but also with regard to finding the right candidate for a position.

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Topics: Employee Advocacy, recruiting, Social Media, social recruiting, staffing