One reason many marketers fail in their content marketing with their sales team is that they deploy the efforts too early. Coordinate a launch date for your system AFTER the teaching and training stages are complete. Be sure that all the questions have been asked and answered and that everyone is onboard and ready to dive in full-force.

Launch and Reinforce your Employee Advocacy Content (1)

Constantly reinforce your efforts and remain in contact with your sales team. Keep in mind that it is going to take time to see an impact, and people on the team may get discouraged if they don’t see results Testing is part of success, make sure you build it into your expectations. You are going to try a lot of things, and a lot of them are going to fail. You need to work together, the marketing and sales departments, to understand that even when actions are based on good intentions or sound research, things will fail.

Develop a strong relationship between the sales and marketing teams and plan on testing a lot of different things, then learn from the tests and move on. Reinforce immediately, so they may be tempted to revert back to old habits. Don’t let that happen. Instead, reinforce your plan as a reminder of the path they are taking and where that path will lead them.

Testing is part of success, make sure you build it in to your expectations. You are going to try a lot of things, and a lot of them are going to fail. You need to work together, the marketing and sales departments, to understand that even when actions are based on good intentions or sound research, things will fail. Develop a strong relationship between the sales and marketing teams and plan on testing a lot of different things, then learn from the tests and move on.

Learn more about working with sales to create marketing content that is helpful for social selling.

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