Employee advocacy is one of the most efficient ways to share your company’s message. Employees have a stake in your company since that is how they make a living already. That doesn’t mean they are always aware of what the company is trying to accomplish through marketing efforts. Your employee engagement strategies should be simple and clear cut, so all employees can easily share the message.
Watch this video for tips on how to involve & motivate employees in your marketing efforts
For ease of sharing, there are ways to better include your employees:
- Make it fun through contests and gatherings that build community.
- Clearly state exactly what they need to do to share.
- Be open to discussing the purpose behind the messaging.
- Invite them to be part of the content creation process.
As key stakeholders, your employees are ideal to serve as engagement partners, sharing your content and getting your message into the view of the right audience.
Download our Perspective Paper to learn more about creating authentic engagement and how to improve and scale audience engagement.