The importance of employee engagement cannot be understated when discussing content marketing and employee advocacy, but getting your C-level management team onboard can be difficult if you don’t know how to explain it thoroughly and relevantly. Click here to learn how to involve C-level employees in social media marketing. Here’s the best way to explain employee engagement to your CEO.
C-level employees are in charge of running the operation and managing the team; as such, they’ve hired you or hired management personnel above you to ‘take care of the dirty work’, so to speak. They don’t need to know all of the intricacies that go into crafting an environment conducive to employee engagement. They also aren’t concerned with all of the specifics on what employee engagement actually is.
It’s All About the Results
When discussing employee engagement, you’ll want to give a quick, concise definition to put your CEO in the right mindset, and then focus most of your efforts and their attention on the results that can be achieved when employees are engaged. In this fashion, you’re boiling down the details into information that is most pertinent to their position. CEOs are focused on the results, and they entrust their management teams whom they’ve hired to get those results.
So what exactly does employee engagement do for your company? In answering this question, you’ll set the framework for what you need to discuss with your CEO.
A highly-engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention. These results are precisely what your CEO wants to hear, and it’s the best way to approach a conversation about employee engagement.
Stephanie Hacker is the former Content Writer at GaggleAMP.
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