A highly-engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention- and this is exactly what your CEO wants to hear about.
The importance of employee engagement cannot be understated when discussing content marketing and employee advocacy, but getting your C-level management team onboard can be difficult if you don’t know how to explain it thoroughly and relevantly. Click here to learn how to involve C-level employees in social media marketing. Here’s the best way to explain employee engagement to your CEO.
C-level employees are in charge of running the operation and managing the team; as such, they’ve hired you or hired management personnel above you to ‘take care of the dirty work’, so to speak. They don’t need to know all of the intricacies that go into crafting an environment conducive to employee engagement. They also aren’t concerned with all of the specifics on what employee engagement actually is.
It’s All About the Results
When discussing employee engagement, you’ll want to give a quick, concise definition to put your CEO in the right mindset, and then focus most of your efforts and their attention on the results that can be achieved when employees are engaged. In this fashion, you’re boiling down the details into information that is most pertinent to their position. CEOs are focused on the results, and they entrust their management teams whom they’ve hired to get those results.
So what exactly does employee engagement do for your company? In answering this question, you’ll set the framework for what you need to discuss with your CEO.
- High Performance: A high-performing workforce is essential for growth and survival, and this is why many senior executives place employee engagement as a top priority. When employees are engaged, they tend to outperform their coworkers.
- Innovation: Engaged employees are those who are likely most active in your company. The passion that drives this engagement also drives those employees to come up with new ideas which can be crucial to the growth of your company.
- Reduced Hiring Costs: Because engaged employees are pumping out more and better work than a disengaged employee, they reduce the need for more employees to fill the gaps. Thus, you’ll reduce the costs associated with hiring more staff to do the work.
- Increased Retention Rates: The more engaged your employee is, the more likely they are to stick around for the long haul. Engagement is a reflection of ambition and happiness with the company, so the happier your employees, the better chance you have for higher retention rates.
A highly-engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention. These results are precisely what your CEO wants to hear, and it’s the best way to approach a conversation about employee engagement.