Since 2010, we have been talking about the value of tapping into the power of having stakeholders to share social media content. We talk about this as a way to amplify the reach of your content. Just posting on any given social account is not enough. The power of amplification comes from sharing. Every company has stakeholders… employees, partners and customers are just a few.
Jon Steinberg, president of BuzzFeed and Jack Krawczyk, senior marketing manager at StumbleUpon did a great story in AdAge that looked at viral patterns from sharing over large sample sizes. The results were clear. According to Steinberg and Kawczyk: