Sandy Adam has over 15 years experience in driving corporate marketing and communications across diverse B2C and B2B industries including high tech software and consumer products. As the Global Social Media Marketing Manager for ANSYS, Inc. she manages the development, deployment, and strategic vision of the social media programs and stewards the social selling initiative within the enterprise, training 300+ sales professionals on best practices in sharing content.
Sandy will be detailing the steps ANSYS has built to keep their sales team moving forward on the social selling front. This is done in conjunction with a push on LinkedIn Sales Navigator, but the steps apply even if a company doesn’t have LinkedIn Sales Navigator. ANSYS focuses on the Social Selling Index as a quick way of seeing if sales reps are sharing content and the insights that go along with it.
Come learn new strategies for your social selling program with Sandy at AMPlify.