Paul Gillin shared a post to the Silicon Angle blog that discussed six steps to successful employee advocacy programs learned at AMPlify: The Employee Advocacy Conference. At AMPlify, practitioners converged from companies of all sizes and shared their recommendations for getting employee advocacy off the ground and scaling it across the enterprise. In summary Paul has the following suggestions:
Have a strategic narrative that tells all employees where they fit in the organization. Tell the company story clearly to everyone.
Align the values of the company with the behavior of the executives. You should be able to tell stories and show examples of how leaders exemplify the values of the organization. Promoting people who break the rules sends the wrong message.
Give employees a voice and listen. People who aren’t heard will never be engaged.