Most businesses today know that social media can play a huge part in their success. Many maintain social media and other online properties, and rightfully so. With hundreds of millions of potential customers on Facebook, Twitter, LinkedIn, Google+, and other networks, it makes sense to try and reach out to even a small fraction of them online.
However, there's a big gap between simply maintaining an online presence, and making the most of this presence. Many businesses are earnest in their attempt at social media marketing, but the results they get often fall far short of their expectations. There are many possible reasons for this, but in this post, we’ve outlined a few of the most common.
There are many other reasons businesses fail at social media, but as we mentioned above, we’ve only shared some of the most common reasons here. Can you think of others? Please share them with us.
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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