What are people saying about your company? That’s one of the major questions that Glassdoor aims to address, and they do it all with the help of your employees. Your employee advocates play a crucial role in spreading the good news about your company, and while you may initially consider social media and content marketing, the fact of the matter is that advocacy goes beyond content marketing -- it can also impact whether or not potential candidates want to work for your company. If you haven’t heard of Glassdoor, it’s time to start asking yourself what’s being said about your company on their website and what you can do to influence it. Click here to read about the power of your employees' influence.
What is Glassdoor?
Glassdoor is a website dedicated to helping candidates find jobs and companies that they love by providing them with reviews, salaries, and benefit information from current or past employees of said companies. Current and former employees help pave the way for candidates looking for a job, fleshing out the intricacies of your company and making that information available to those candidates. What’s not written in blatant print can be discussed on this platform, giving candidates a more honest view of your company and the work environment therein.
You shouldn’t be, and if you are, then there’s an internal issue that should be addressed immediately. If reading about Glassdoor makes you concerned about what’s being said about your company in a stressful and fearful way, then it’s in your best interest to turn the focus inwards and start looking at reasons why your company may not be loved by your employees. It’s normal to want to know what your employees are saying about you -- and the best (or worst) part is that what they’re saying can greatly impact your possibility for garnering the interest of new candidates.
What Is Being Said About Your Company on Glassdoor?
The best way to know is by going to the website and having a look for yourself. This is a great way to see what your employees honestly think about your company, and it’s also a good time to reflect on those comments as well. What are their concerns? What do they love? Take these testimonials as an indicator of true employee reflections, and use those comments to address your employee morale.
How Can I Utilize Glassdoor To My Advantage?
Building your online reputation is more than just addressing the negatives -- it’s also about building a positive reputation proactively. Use your employee advocates on platforms like Glassdoor to reach new potential candidates proactively. Give them this website, and let them give their own experiences in order to gain more traction in the hiring pool. Glassdoor is not only a great tool for reflection, but it’s also an effective way to build your online reputation for prospective candidates for employment with your company.
Stephanie Hacker is the former Content Writer at GaggleAMP.
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