We recently did some number crunching with a variety of Gaggles and their Twitter follower overlap. We found that the average Gaggle Reach overlap on Twitter was only 8.53%. This is a powerful number. It shows that Gaggles reach mostly different people, even when people are recruited by the same organization.
Here is how we arrived at this number:
This kind of analysis is a powerful tool for marketing managers. Imagine a large company with 100,000 employees. Let’s assume that only half of them have a Twitter account. That means 50,000 people will have (based on the Twitter follower average of 126) a gross Twitter reach of 6.3 million people. After reducing the average Twitter overlap percentage that we discussed in this post, we get a total net Twitter reach of over 5.7 million.
For this example, sitting within the employee base alone provides the potential to reach over 5.7 million people for a single message! This kind of reach potential rivals traditional mass media numbers at significantly less cost to implement.
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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