Have you walked into the office of your boss and said “I’d like some budget to do more with social media”. Of course, your boss asks the age business question, “What do we get out of it?”. This has been a major problem for social media and community managers. How do you connect the dots and show the return on any investment made?
The good news is that more capabilities have come out to help social media managers define the ROI in ways that the rest of the business can understand. In fact, social media has become a major driver for marketing campaigns and ultimately will replace more costly and less effective but “known” marketing mediums.
Here are five things to consider when approaching your boss for that budget request:
Take these things into consideration next time you have to request budget. By combining these items in a coherent business case, you will succeed in securing the budget you need to drive more business benefits. Good luck and let us know if there are any other items that you would add to the list.
Bradley Yeater is the former Marketing Manager at GaggleAMP.
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