Studies show that people are much more likely to trust and engage with “people like themselves” then with branded social media accounts. Also, the combined reach of employee social media networks is generally 10X that of their companies corporate accounts. The opportunity for activating employees is clear, but it’s more complicated than simply firing up a new Instagram account.
In this previously recorded webinar, Casey Hall, President of Lumberjack Social details what preliminary steps are required to start, maintain, and optimize an employee advocacy program.
At the end of this webinar, you'll be able to:
- Properly train and effectively recruit employees for an employee advocacy program
- Building a content strategy for your employee advocates
- Measure and optimize the results of your employee advocacy program for your business
Our speaker, Casey, helps companies better engage with customers and prospects online. This includes enterprise social media strategy, governance, and employee advocacy. Prior to founding Lumberjack Social, Casey spent ten years as a in-house, corporate social media leader. During that time he spanned the entire gamut of digital and social media responsibilities from training and channel management, to creating employee advocacy and social selling programs, and global strategy. Casey began his professional life as an attorney, even then helping clients to more effectively tell their stories.
