Why GaggleAMP Outshines LinkedIn’s (Retired) Employee Advocacy Tab

Why pay for an employee advocacy platform when LinkedIn’s Employee Advocacy Tab was once free? It's a valid question. But with LinkedIn retiring this feature, it’s the perfect time to explore why a paid, comprehensive solution like GaggleAMP is worth considering.

In this post, we'll break down what made LinkedIn’s tab a good starting point and why GaggleAMP is the next logical step for brands that want to scale their advocacy efforts.

Let’s break it down.

The History of LinkedIn and Employee Advocacy

Did you know that LinkedIn was once a GaggleAMP customer? Before developing their own solution, LinkedIn relied on GaggleAMP to drive employee advocacy. Eventually, they launched LinkedIn Elevate — a paid, standalone tool for employee content sharing.

Source: LinkedIn for Marketing

LinkedIn retired Elevate in December 2020, replacing it with the free Employee Advocacy Tab that was integrated into company pages up until November 2024.

While the tab offered basic content-sharing features, it lacked the depth that many organizations needed. Consequently, when brands stated they needed more than the basic sharing options, LinkedIn directed them to GaggleAMP for a more robust and powerful solution to scale their advocacy efforts effectively.

Limitations of LinkedIn’s Employee Advocacy Tab

Although LinkedIn’s free Employee Advocacy Tab was great for getting your feet wet, its functionality was quite limited.

Here’s where LinkedIn’s Employee Advocacy Tab fell short:

• Limited Scope. The Tab lacked advanced features like segmentation, meaning you couldn’t target specific groups within your employee base for tailored content.
• Basic Analytics. It offered just enough to track basic engagement but didn’t provide detailed data needed for long-term strategies.
• LinkedIn-Only. It was restricted to LinkedIn, with no integration across other social platforms like Facebook, Instagram, or X (formerly Twitter).
• No Advanced Notifications or Integrations. There was no option to send notifications through tools your team already uses, such as Slack or Microsoft Teams.
• Lack of Gamification. There was no way to motivate employees through leaderboards, badges, or rewards — features proven to boost participation.
• No AI Capabilities. The Tab lacked AI-powered tools to help create or paraphrase content, limiting creativity and efficiency.
• Limited Scheduling Options. You couldn’t schedule various types of content across multiple platforms, restricting how flexible your advocacy efforts could be.

Now that the Employee Advocacy Tab is officially retired, it's the perfect moment to explore a more powerful and versatile option: GaggleAMP.

How GaggleAMP Scales Your Employee Advocacy Efforts

Scaling employee advocacy isn’t just about doing more — it’s about doing it smarter. Here's why GaggleAMP is a game-changer if you want to level up your advocacy efforts.

Channels and Groups Segmentation

GaggleAMP allows you to segment your employees into specific channels or groups, ensuring the right content reaches the right people. 

Channels focus on content, letting members opt in or out of specific topics, ensuring they only see what matters to them. Groups, on the other hand, are people-focused—managers control who’s in each group, making it easier to target specific teams without members knowing they're grouped.

Robust Reporting

Tracking your success shouldn’t be a guessing game. GaggleAMP’s robust reporting provides detailed analytics that help you measure employee advocacy performance and empower data-driven decisions.

You’ll gain insights from reports, such as:

• Benchmarking.
• Content Strategy.
• Gaggle Performance.
• Single Activity.
• All Activity.
• Member Engagement.
• Executive Summary.

Support for More Than Just LinkedIn

Why limit yourself to LinkedIn when GaggleAMP enables you to expand your advocacy across all major social platforms like Facebook, Instagram, X, WeChat, TikTok, and more? No matter where your audience is, GaggleAMP makes it easy to activate your employees on multiple platforms at once.

Notifications in Slack or Teams

GaggleAMP’s Slack and Teams integration streamlines content sharing by delivering notifications right where your team works. Members can customize how often they receive updates and even schedule posts directly from Slack or Teams. It’s a seamless way to stay connected and engaged without switching platforms.

Gamification and Rewards

Gamification is a powerful motivator, and GaggleAMP’s leaderboard feature shows employees exactly where they stand. It’s the second most visited part of our platform — because people love a little competition. Adding rewards to the mix only boosts their participation.

AI-Powered Paraphrasing

With AI-driven paraphrasing, GaggleAMP takes the hassle out of creating new content. Employees can share posts in their own voice with just a click, giving them the flexibility to personalize content without having to start the ideation and content creation process from scratch.

Bulk Scheduling and Engagement Options

Efficiency is key, and GaggleAMP offers bulk scheduling and various engagement types to keep your advocacy efforts running smoothly. Whether it’s liking posts, sharing content, or commenting, your team can engage with multiple pieces of content across platforms in one go.

Time to Level Up Your Advocacy Game

The LinkedIn Employee Advocacy Tab was a great way to get started, but it’s no longer enough for brands that want real, measurable results. GaggleAMP provides the features, flexibility, and insights you need to grow your advocacy program and make a bigger impact.

Why settle for “good enough” when you can aim higher? Book your free trial now and let’s get those results rolling.