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The GaggleAMP Blog

Social Media Marketing World 2018 Speakers: Bake These Methods Into Your Marketing Strategy

Posted on 02/20/2018

There are many different methods B2B marketers have at their disposal for their social media strategies, but they need the right plan of attack in order to be successful. In this Q&A, we spoke with expert marketers scheduled to speak at Social Media Marketing World 2018 who described the methods they use, common mistakes they see marketers make, and how to correct these issues.

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Topics: Digital Marketing, Employee Engagement, Employee Engagement Program, social media strategies, Social Media Strategy, Social Media Tips, Social Media Tools, Coprorate Social Media

Social Media Marketing World 2018 Speakers Explain How To Improve Your Social Media Strategy

Posted on 02/15/2018

In today’s world, digital marketers need to keep up with many different contributing factors to a successful social media strategy.

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Topics: Digital Marketing, social media strategies, Social Media Strategy, Social Media Tips, Social Media Tools, Coprorate Social Media

Employee Amplification: A Must Have For Businesses Of All Sizes

Posted on 02/08/2018

Promoting content and initiatives are complex for organizations of all sizes, but employee amplification helps in a big way.

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Topics: Content Marketing, Employee Advocacy, Employee Advocacy Program, Employee Advocacy Programs, Employees as Advocates, Social Media Strategy, employee amplification

The Biggest Obstacles of Employee Advocacy Programs And How to Overcome Them

Posted on 02/01/2018

Employee advocacy is a proven method for making deeper impressions with larger audiences, but there are common challenges getting in the way of a successful employee advocacy program.

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Topics: Content Marketing, Employee Advocacy, Employee Advocacy Program, Employee Advocacy Programs, Employees as Advocates, Social Media Strategy

It’s Never Too Late To Start An Employee Advocacy Program

Posted on 01/25/2018

A growing strategy organizations of all sizes use to promote their brand and initiatives is employee advocacy.

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Topics: Content Marketing, Employee Advocacy, Employee Engagement, Employees as Advocates, Social Media Strategy

5 Tips To Make Your B2B Social Media Strategy Stand Out

Posted on 01/18/2018

B2B social media marketing has its benefits, but it's not easy to master. A strong social media presence is important for any business, including B2B companies, because it's a great way to interact directly with your customers in an informal way. However, many organizations have trouble defining their social media strategy. The challenge is finding the best way to draw the most attention from the right audience. This is common for many organizations and important to address.

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Topics: B2B and Social Media, Content Marketing, Social Media Content, social media marketing, social media strategies, Social Media Strategy, Social Media Tips, Video Content

The Power of Employee Influence

Posted on 10/21/2015

Overlooking the Power of Employee Influence is like Looking Over a Vital Component in your Marketing Strategy

Your employees have the power to influence your customers, your business, and your bottom line. For one to overlook their influence is to make a mistake, indeed. With social media especially, the influence that your employees hold over your company and your leads is crucial, as their appropriate wielding of this power can impact the success - or failure - of your social media strategy and content sharing abilities. Download this eBook to start involving your employees in your social strategy. For better or for worse, your employees have the ability to influence your potential client base and impact your social media marketing efforts.

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Topics: Content Sharing, Employee Influence, employees, Social Media, Social Media in Corporate Communications, Social Media Strategy

Using Video on Social Media

Posted on 02/16/2015

GaggleAMP’s objective is to extend your social reach, and the key to doing so is creating effective content! All content is not created equal; in fact, it’s been found that photos and videos have a much higher efficacy rate than simple text alone. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. In the age of information overload, users are looking for content that is engaging and easy to digest; video content delivers as an inherently shareable method of content marketing.

What you may be wondering is how this translates to you if you’re a smaller company. The notion that video content is out of reach due to financial costs and technical sav is old news. In fact, production costs have fallen in recent years, and with a wide array of free or cheap videography tools, even the least knowledgeable can figure out simple clip creation. Think: Twitter’s Vine! These 6-second maximum clips are a cheap, easy way for businesses to break into the video content world.When we say that videos are inherently shareable, consider the statistics of engaging videos from a 12-figure company like Volkswagen. The success stories of videos that have gone viral are legend. In the recent campaign from Volkswagen, they saw a trio of its videos viewed a combined 155 million times. These viewers also ended up spending more time on their company website, interacting with other content.

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Topics: Content Marketing, Social Media, Social Media in Corporate Communications, Social Media Strategy, Video Content