Be visible and valuable. It’s that simple, right? Connecting what you have that is of value to customers will create an exchange. But what can you offer that is valuable enough for people to give you their info?
Read MoreTopics: Content Marketing, Employee Advocacy, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications
This is actually an easy one. You know where your customers are. You know your customers search on Google and Bing. People go to LinkedIn groups and have a conversation. People go to Twitter and make connections or complain about products. As a marketer you know that happens. Your companies know that. Everybody knows this today. But that’s only the first step of engaging with customers on their turf.
Read MoreTopics: Content Marketing, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications
Social media policies are written and implemented to guide employees on using social media responsibly and hopefully preventing negative social media firestorms. However, companies find the best success with employee social media usage via employee advocacy - using the social media reach and audiences of employees to relay positive company news and information.
Read MoreTopics: Employee Advocacy, Social Media, Social Media in Corporate Communications
Social media policies span the gamut from strict control and outright bans of employees interacting on behalf of their company in social media to much more relaxed, encouragement of employees social media use.
Read MoreTopics: Marketing, Social Media, Social Media in Corporate Communications, social media policy
In this digital age, the corporate social media policy is the common tool for guiding employee’s positive use of digital media.
The purpose of a company social media policy is to guide and instruct employees on how to use social media responsibly and positively to create goodwill among customers and potential customers considering purchasing your service or product or shopping at your store or dining at your restaurant. The social media policy is also a guide and tool to gently remind employees about the diversity of viewpoints and opinions of your customers. And that that diversity should be forefront in employees’ mind prior to interacting on social media. Employees may care deeply about personal beliefs and hot button topics such as politics or religion, and they can discuss those on their own time, but shouldn’t use social media, in their role as employees, to argue or offend customers or potential customers.
Topics: Social Media in Corporate Communications, social media marketing, social media policy
Deploying your social marketing program can be a test of effort, organization, and execution. The largest brands with the most successful marketing strategies even falter from time to time. Through years of evolution in the social media industry combined with trail and error, we’ve learned what it takes to truly have a successful social media strategy that is poised for success in marketing to users on a variety of virtual platforms.
Read MoreTopics: brand, GaggleAMP, marketing strategy, Social Media, Social Media in Corporate Communications, Social Trends
With the blurring of lines of public/private lives of corporate employees, companies are now faced with a new dilemma that didn’t really exist a few years ago. How should companies respond when an employee’s behavior in a clearly private, personal setting spreads virally on social media? How does a Fortune 1000 public relations professional respond to an executive’s egregious behavior - that happened in a non-work, private setting - when reporters start asking questions about the company’s response?
Read MoreTopics: Employee Advocacy, Employee Engagement, Social Media, Social Media in Corporate Communications
Social media is an integral part to any successful company’s marketing strategy, and employees play a large role in its success. Unfortunately, many of your employees may not find the virtual world an inviting place, and getting comfortable may require a little assistance. Your company has unlimited potential to extending your social reach through employee advocacy. Getting all of your employees on board and acclimated on social media can help you achieve your goals.
Read MoreTopics: Employee Advocacy, Employee Engagement, employees, social marketing, Social Media, Social Media at Work, Social Media in Corporate Communications, Social Reach
You could build (or have built) the best, most amazing piece of content – but if no one reads or views it, does it even really exist? Recognizing the right avenue for sharing your content and then finding the best way to amplify the message through social influencers and employee advocacy will ensure that you get your message out to your target audience and hopefully fulfill your purpose.
Read MoreTopics: Content Marketing, Employee Advocacy, Social Media, Social Media in Corporate Communications
