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The GaggleAMP Blog

The Power of Visible and Valuable Content, and How to Get There

Posted on 07/25/2016

Be visible and valuable. It’s that simple, right? Connecting what you have that is of value to customers will create an exchange. But what can you offer that is valuable enough for people to give you their info?

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Topics: Content Marketing, Employee Advocacy, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications

An Expertise in Social Media is the Key to Your Customers

Posted on 07/18/2016

This is actually an easy one. You know where your customers are. You know your customers search on Google and Bing. People go to LinkedIn groups and have a conversation. People go to Twitter and make connections or complain about products. As a marketer you know that happens. Your companies know that. Everybody knows this today. But that’s only the first step of engaging with customers on their turf.  

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Topics: Content Marketing, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications

Recruiting on Instagram

Posted on 05/31/2016

Topics: Employee Advocacy, GaggleAMP, recruiting, Social Media in Corporate Communications

Harnessing Employees’ Social Media Reach

Posted on 04/25/2016

Social media policies are written and implemented to guide employees on using social media responsibly and hopefully preventing negative social media firestorms. However, companies find the best success with employee social media usage via employee advocacy - using the social media reach and audiences of employees to relay positive company news and information.

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Topics: Employee Advocacy, Social Media, Social Media in Corporate Communications

What Should A Good Social Media Policy Include?

Posted on 04/21/2016

Social media policies span the gamut from strict control and outright bans of employees interacting on behalf of their company in social media to much more relaxed, encouragement of employees social media use.

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Topics: Marketing, Social Media, Social Media in Corporate Communications, social media policy

The Social Media Policy

Posted on 04/20/2016

In this digital age, the corporate social media policy is the common tool for guiding employee’s positive use of digital media.

The purpose of a company social media policy is to guide and instruct employees on how to use social media responsibly and positively to create goodwill among customers and potential customers considering purchasing your service or product or shopping at your store or dining at your restaurant. The social media policy is also a guide and tool to gently remind employees about the diversity of viewpoints and opinions of your customers. And that that diversity should be forefront in employees’ mind prior to interacting on social media. Employees may care deeply about personal beliefs and hot button topics such as politics or religion, and they can discuss those on their own time, but shouldn’t use social media, in their role as employees, to argue or offend customers or potential customers.

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Topics: Social Media in Corporate Communications, social media marketing, social media policy

Tips for Strategizing your Social Media Campaign

Posted on 04/19/2016

Deploying your social marketing program can be a test of effort, organization, and execution. The largest brands with the most successful marketing strategies even falter from time to time. Through years of evolution in the social media industry combined with trail and error, we’ve learned what it takes to truly have a successful social media strategy that is poised for success in marketing to users on a variety of virtual platforms.

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Topics: brand, GaggleAMP, marketing strategy, Social Media, Social Media in Corporate Communications, Social Trends

Employees on Social Media

Posted on 04/18/2016

With the blurring of lines of public/private lives of corporate employees, companies are now faced with a new dilemma that didn’t really exist a few years ago. How should companies respond when an employee’s behavior in a clearly private, personal setting spreads virally on social media? How does a Fortune 1000 public relations professional respond to an executive’s egregious behavior - that happened in a non-work, private setting - when reporters start asking questions about the company’s response?

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Topics: Employee Advocacy, Employee Engagement, Social Media, Social Media in Corporate Communications