In this digital age, the corporate social media policy is the common tool for guiding employee’s positive use of digital media.
The purpose of a company social media policy is to guide and instruct employees on how to use social media responsibly and positively to create goodwill among customers and potential customers considering purchasing your service or product or shopping at your store or dining at your restaurant. The social media policy is also a guide and tool to gently remind employees about the diversity of viewpoints and opinions of your customers. And that that diversity should be forefront in employees’ mind prior to interacting on social media. Employees may care deeply about personal beliefs and hot button topics such as politics or religion, and they can discuss those on their own time, but shouldn’t use social media, in their role as employees, to argue or offend customers or potential customers.
Since the emersion of social media many businesses are finding it difficult to find the happy medium between employee freedom and performance. A three-year study done by IBM shows a positive correlation.Read More