The GaggleAMP Blog

Your employee advocates can achieve much more than your company alone could do on its own in regards to social media and content marketing. One of the biggest impacts that your advocates can make pertains to brand awareness. Your company may boast a network of followers that far surpasses any given employee’s network in terms of quantity, but your employees have the ability to extend your brand awareness beyond your immediate social reach, touching users who may have been attainable only through said employees. Click here to learn three ways to identify your employee advocates. 

Employee engagement has the ability to drive performance outcomes, but explaining engagement to your employees needs to involve the presentation of the emotions and behaviors that your employees themselves may feel.

See who is sharing content and who is active on social media on behalf of your company. The ones who are most active are likely reflecting the characteristics of pride, ambition, and happiness. 

Glenn Gaudet, the president and founder of GaggleAMP, spoke with Neal Schaffer at the Social Tools Summit about the general understanding of employee advocacy. According to Glenn, employee advocacy as a major asset that is going largely unused on a daily basis which is a shame since these employees already have a natural affinity to help your company.  The key to employee advocacy is to keep it approachable; make easy for them to get engaged and it will work like magic. You can hear Glenn’s full explanation below.

Glassdoor is not only a great tool for reflection, but it’s also an effective way to build your online reputation for prospective candidates for employment with your company.

What are people saying about your company? That’s one of the major questions that Glassdoor aims to address, and they do it all with the help of your employees. Your employee advocates play a crucial role in spreading the good news about your company, and while you may initially consider social media and content marketing, the fact of the matter is that advocacy goes beyond content marketing -- it can also impact whether or not potential candidates want to work for your company. If you haven’t heard of Glassdoor, it’s time to start asking yourself what’s being said about your company on their website and what you can do to influence it. Click here to read  about the power of your employees' influence. 

Employee advocacy is a critical component to content sharing and social media marketing in general.

Content sharing relies heavily on the relationship between company and employees, as your employee advocates play an integral role in your ability to extend your online reach. Thus, at GaggleAMP, we’re strong advocates for - you guessed it - YOUR advocates! Click here to read about how to set yourself up for employee advocacy success! But the way that your company approaches employee advocacy and content sharing can become awkward, diminishing the results that one would expect to see when many employees are sharing your content online. How could this occur? Here are three indicators that you may be going about ‘employee advocacy’ and ‘content sharing’ wrong, as well as ideas for remediating the situation.

Growing a Business on Social Media is a Team Effort

Employee advocates have the ability to take your content marketing strategies to the next level, extending your reach further than your company would ever be able to do on its own. Thus, utilizing employees appropriately is one of the core focuses at GaggleAMP, where we aim to get your content to the most people possible. Click here to see how GaggleAMP can help you amplify your content and spread your message. Unfortunately, many employees may want to help and may be trying to help - but may also be aren't aligned around core goals and objectives in the process. From simply not knowing how to refer a new customer to simply targeting the wrong types of users, your employees must be given the tools to truly know how to overcome many of the obstacles that online sharing can present. Here are some ways to show your employees how to help grow the business.

Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.

We all know the feeling when we’ve accepted a new position or have been given new tasks. We feel excited, invigorated, and we’re ready to go above and beyond. Unfortunately, for many employees, this feeling wanes over time, and without proper fostering of that relationship between brand and employee, your staff will become less and less engaged and committed than they were from the get-go. Building a highly-engaged workforce takes concentrated effort and delegated time, and at GaggleAMP, our goal is to ensure that your efforts don’t go to waste. Here are 5 steps to building a highly-engaged workforce for your company.

Advocacy has the unmatched ability to boost your social media efforts, propelling your marketing strategies and boosting your social reach beyond what your company could achieve on its own. But when it comes to advocates, there’s a big difference in promoting internal advocacy versus fostering external advocate’s efforts. In fact, internal advocates have a leg up on their external counterparts and are more powerful in many respects.

Sure, there are always exceptions to the rule, but a general rule of thumb is that your internal advocates are superior to external advocates. Internal advocates are those who are from within your company and promoting your brand through social media; external advocates are folks who lie outside of the confines of your company umbrella but who are doing their part to promote your brand as well. While there’s hardly such thing as bad promotion, your internal advocates certainly trump their counterparts. Here are just a few ways they excel over their external fellows: