Video: What is Employee Advocacy?

Glenn Gaudet, the president and founder of GaggleAMP, spoke with Neal Schaffer at the Social Tools Summit about the general understanding of employee advocacy. According to Glenn, employee advocacy as a major asset that is going largely unused on a daily basis which is a shame since these employees already have a natural affinity to help your company.  The key to employee advocacy is to keep it approachable; make easy for them to get engaged and it will work like magic. You can hear Glenn’s full explanation below.