Glenn Gaudet, the president and founder of GaggleAMP, spoke with Neal Schaffer at the Social Tools Summit about the general understanding of employee advocacy. According to Glenn, employee advocacy as a major asset that is going largely unused on a daily basis which is a shame since these employees already have a natural affinity to help your company. The key to employee advocacy is to keep it approachable; make easy for them to get engaged and it will work like magic. You can hear Glenn’s full explanation below.
