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The GaggleAMP Blog

How to Turn Employees into Brand Advocates

Posted on 04/04/2016

Your employees are the backbone of your company’s success. As a key player in your social media marketing strategy, your employees have the ability to wear the hat of a brand marketer! Your reputation and brand image are not things that can be faked or bought, so employees who advocate your brand are essential to building a loyal network of engaged users and interested customers. GaggleAMP aims to utilize employees as advocates, and knowing how to empower your employees to become successful social media brand advocates can drive your social media campaign and gain your company traction in the virtual world.

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Topics: Brand Advocates, Employee Advocacy, Employees as Advocates, GaggleAMP, Social Branding, Social Media in Corporate Communications, Social Selling, Social Strategy

Give Every Employee the Tools to Sell

Posted on 10/26/2015

In today’s modern world of technology, everybody is given an equal voice on social media, and every employee can utilize that voice to sell.

Your employees are the face of your sales force, helping to connect your marketing efforts to action and, thus, to your prospective customers. By equipping your employees with the proper tools for selling your product, your company, and themselves. Indeed, when a customer chooses to ‘buy in’, they’re investing in all three of these aspects. Let’s focus on how each and every employee can drive sales as well as the tools they’ll need to succeed. Click here to read about more social media tools that will improve your workflow. 

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Topics: Brand Advocates, Employee Advocacy, employees, Sales, Social Media in Corporate Communications, Social Selling

Show Employees How to Help Grow the Business

Posted on 10/09/2015

Growing a Business on Social Media is a Team Effort

Employee advocates have the ability to take your content marketing strategies to the next level, extending your reach further than your company would ever be able to do on its own. Thus, utilizing employees appropriately is one of the core focuses at GaggleAMP, where we aim to get your content to the most people possible. Click here to see how GaggleAMP can help you amplify your content and spread your message. Unfortunately, many employees may want to help and may be trying to help - but may also be aren't aligned around core goals and objectives in the process. From simply not knowing how to refer a new customer to simply targeting the wrong types of users, your employees must be given the tools to truly know how to overcome many of the obstacles that online sharing can present. Here are some ways to show your employees how to help grow the business.

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Topics: Brand Advocates, Employee Advocacy, Employee Advocates, employees, Grow Business, Social Media in Corporate Communications

Employees As Storytellers

Posted on 09/21/2015

One of the biggest factors that plays into the success of your social media marketing campaign is your employees and the fact that people tend to trust them more on social media than company-generated messages on social media more than the company itself. Interestingly enough, your employees may be sharing identical content to what is displayed on your company profiles and still will manage to garner more traction on social media than a company with a larger network.

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Topics: Brand Advocates, Employee Advocacy, Employee Engagement, employees, Social Media in Corporate Communications, Storytellers

The Value of your Employees

Posted on 07/15/2015

Your company likely spends countless hours and dollars investing in the development of a marketing strategy. Whether you're hiring your marketing professionals, developing and organizing your plan of attack, or simply fostering the development of your strategy, the effort you put into your marketing can have a large impact on the success of the brand as a whole. But many overlook one of the most - if not the most - important pieces to the puzzle : your employees.

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Topics: Brand Advocates, Employee Advocates, employees, GaggleAMP, Marketing, Strategy

Activate Your Brand's Social Advocates

Posted on 10/27/2014

Brand advocates play a critical role in the success of your social media strategy, and activating their potential can boost the success of your social media marketing! You’ve defined your objectives, trained advocates, and aligned training with current company policies. Your next step is to activate your advocate task force and put practice into action. Without action, a group of brand advocates does your company no good, and it’s been shown that companies who activate their advocates grow faster than those who don’t! At GaggleAMP, we want to show you how to activate your social advocates to improve your social media presence and track your virtual success.

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Topics: Advocacy Strategy, Brand Advocates, Employee Advocacy, GaggleAMP, Social Advocate, Social Media, Social Strategy

Turning Stakeholders Into Brand Advocates

Posted on 11/04/2011

Brand advocate seems to be a bit of a trendy term lately. What does this really mean to your company and how do you take advantage of this?

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Topics: Brand Advocates, Social Media, Social Media ROI