When your company has over 5,000 employees, like TransUnion, making sure they represent your brand accurately on social media can seem like a bit of a challenge.
As with any enterprise initiative, many stakeholders need to be involved and a variety of questions arise as you start empower your employees to become more active on social.
- What group do we start with?
- Who will we expand this to next?
- What content do we provide them with?
In this previously recorded webinar, Kristen O’Neill, Corporate Social Media Manager for TransUnion details how she launched a successful employee advocacy program and shares her plans to expand it.
In this webinar you'll learn:
- How to identify who to recruit
- Methods for scaling the on-boarding process
- Deciding when and how to expand the program
- Reporting on metrics beyond impressions and clicks
Presenters:
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Kristen O'NeillCorporate Social Media Manager |
Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to
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Bradley YeaterMarketing Manager |
Bradley Yeater is a Marketing Manager at GaggleAMP. He is responsible for demand generation and coordinating their annual AMPlify Marketing Conference.
