When your company has over 5,000 employees, like TransUnion, making sure they represent your brand accurately on social media can seem like a bit of a challenge.

As with any enterprise initiative, many stakeholders need to be involved and a variety of questions arise as you start empower your employees to become more active on social.

  • What group do we start with?
  • Who will we expand this to next?
  • What content do we provide them with?

 

In this previously recorded webinar, Kristen O’Neill, Corporate Social Media Manager for TransUnion details how she launched a successful employee advocacy program and shares her plans to expand it.

In this webinar you'll learn:

  • How to identify who to recruit
  • Methods for scaling the on-boarding process
  • Deciding when and how to expand the program
  • Reporting on metrics beyond impressions and clicks

Presenters: 

Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager

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Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Brad Webinar

Bradley Yeater

Marketing Manager

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Bradley Yeater is a Marketing Manager at GaggleAMP. He is responsible for demand generation and coordinating their annual AMPlify Marketing Conference.