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Case Studies

Dynatrace Increases Social Engagement 10x with GaggleAMP

Posted on 09/26/2016

dynatrace_web.pngDynatrace APM tools provides user experience analysis that identifies and resolves application performance issues. As a market leader, they looked to GaggleAMP to provide the training and tools needed to activate their employees to share and engage with the content they were producing.



  • 10x Increase in Social Engagements
  • 20% Employee Adoption within 6 months


About: Dynatrace is an American application performance management software company with products aimed at the information technology departments and digital business owners of medium and large enterprises. Douglas Jensen serves as the Social Media Manager and manages their employee advocacy program.


Taking Advantage of an Opportunity Using the Right Tool

As a Social Media Manager, Douglas Jensen knew he had an opportunity to resonate with his audience on a deeper level through employee sharing of content. “Dynatrace is an industry leader in its product category. We have a lot of positive things to say, but it's more interesting and compelling when it comes from employees rather than when it comes from a single source.”

He knew that having a tool to help Dynatrace deliver a steady stream of content to their employees was crucial. An improvised solution was not an option. Doug looked for a solution that was both easy to manage from his side and easy to use for the employees.

“Once people received the first e-mail that they had content to share, they understood what to do and how to do it. It's amazing, I've never seen a social tool that requires so little training as GaggleAMP.”

Using GaggleAMP, Doug knew he would be able to feed his advocates with a constant flow of content and make it super easy for them to share that content.


How GaggleAMP Helped

GaggleAMP has gotten Dynatrace talking, it’s gotten different internal groups engaging with each other on how they can do things better, not just in GaggleAMP, but through many of their other channels and marketing programs. It’s gotten employees thinking of where social interactions will take them in terms of a sales engagement.

Employee sharing helps build those early top of the funnel, beginning of the pipeline relationships and helps maintain them through the funnel and the pipeline. Doug has seen a correlation between the increase in conversations and increased deal sizes. “Our employees are having more conversations and opportunities.”

“I looked at the general engagement numbers and thought wow, we've multiplied it tenfold easily! We are literally in the tens of thousands, hundreds of thousands as far as interactions and impressions.”

Doug is also noticing a boost in engagement. Most employees, no matter how well informed they are, always seem somewhat amazed in how much is going on within the organization. It’s been very positive in terms of just improving employees perception of the organization, products, services, and how Dynatrace’s different customer service department performs when people.

Doug is seeing how GaggleAMP has helped raise people’s awareness of what a great company Dynatrace is to work for and what great products they offer. To Doug, it’s very valuable in terms of employee retention, motivation and enthusiasm.


Results

Doug looked at the basic metrics of shares, of retweets and general engagement numbers and they’ve multiplied it 10x. He is noticing a jump into the tens of thousands, hundreds of thousands as far as interactions and impressions. 

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Topics: Case Study