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The GaggleAMP Blog

More for Less: How Employee Advocacy Increases Marketing ROI

Posted on 09/09/2015

Content marketers today are always looking for ways to get their carefully-made content distributed to the most people possible in efficient and effective ways. Even the best infographic can go to waste in the Twitter feed of users, so the goal for these marketers is to find ways to amplify content better and reach the biggest pool of users at the most efficient spend levels possible. Many third party companies aim to capitalize on this need by providing services to help amplify content (sponsored posts on Facebook, for instance), but sometimes it’s the simplest of supports that can have the most impact. At GaggleAMP, rather than paying to make our way into the feeds of social media users, we help companies utilize their existing resources to get the biggest bang for their buck! Get more for less by engaging your employees and adding employee advocacy to your marketing playbook.

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Topics: Employee Advocacy, Employee Engagement, employees, Marketing, ROI, Social Media in Corporate Communications

How to Measure Content ROI

Posted on 08/26/2015

Creating engaging content and pushing it out to users on social media is just the first part of a successful content marketing strategy. Indeed, having the ability to measure and track the efficacy of your efforts is core to our product strategy here at GaggleAMP, which is why we give brands the ability to track each and every one of their posts to see where they can continue to improve and what’s already successful. One of the biggest obstacles that content marketers face is having the ability to measure content ROI. Indeed, how does one measure the revenue generated from the content you’ve created? Here are some simple ways to measure content ROI.

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Topics: Content Marketing, Content ROI, GaggleAMP, Measure, Revenue, ROI

Webinar Recording - Engaging Employees for Social Media Reach

Posted on 08/07/2012

Engaging Employees for Social Media Reach

This social marketing webinar will teach you how to leverage employees as part of your strategy to increase the reach and impact of your social media activities. Employees are a natural stakeholder in driving the success of your social media campaigns. This webinar will empower you to activate of this under-leveraged asset.

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Topics: Employee Engagement, GaggleAMP, ROI, Social Media, Webinar

GaggleAMP delivers social media campaigns, measurement and ROI for brands

Posted on 12/06/2011

As seen in the Vol 24, No. 6 Issue of Direct Marketing

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Topics: ROI