Marketing and PR agencies have been notoriously late to the party when it comes to technology and investing in their own innovation. These are the same agencies facing an uncertain future with the client evolution and emergence of mobile advertising. Here are 3 ways to tell if your agency is destined to be buried 6ft under.
Topics: GaggleAMP
Be visible and valuable. It’s that simple, right? Connecting what you have that is of value to customers will create an exchange. But what can you offer that is valuable enough for people to give you their info?
Read MoreTopics: Content Marketing, Employee Advocacy, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications
This is actually an easy one. You know where your customers are. You know your customers search on Google and Bing. People go to LinkedIn groups and have a conversation. People go to Twitter and make connections or complain about products. As a marketer you know that happens. Your companies know that. Everybody knows this today. But that’s only the first step of engaging with customers on their turf.
Read MoreTopics: Content Marketing, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications
Paul Gillin recently shared a post to the Silicon Angle blog that highlighted 10 social selling tools mentioned by Gabe Villamizar at AMPlify: The Employee Advocacy Conference. During his session, Gabe mentioned GaggleAMP as one of the tools your sales team must have to be truly effective at social selling. According to Paul:
Read MoreTopics: GaggleAMP, Press Mentions, Social Selling
Deploying your social marketing program can be a test of effort, organization, and execution. The largest brands with the most successful marketing strategies even falter from time to time. Through years of evolution in the social media industry combined with trail and error, we’ve learned what it takes to truly have a successful social media strategy that is poised for success in marketing to users on a variety of virtual platforms.
Read MoreTopics: brand, GaggleAMP, marketing strategy, Social Media, Social Media in Corporate Communications, Social Trends
Here at GaggleAMP, we know how important it is to stay up to date with the ever changing social media landscape. We've created the quiz below to help you make sure your knowledge is up to date. There are 15 questions to the quiz. Feel free to take it with your team and share with your friends. Just remember to have fun!
Read MoreTopics: GaggleAMP, quiz, Social Media, Social Media in Corporate Communications, social media marketing
Useless that’s what it is.
Read MoreTopics: Content Marketing, GaggleAMP, Marketing
You have the plan – from the content’s purpose to ideas to format – and even to type– now it is time to produce quality content that fulfills your purpose while taking the audience into consideration. There are two ways to accomplish this task: in-house or out-sourcing.
Read MoreTopics: Content Marketing, GaggleAMP, Marketing
At the heart of content creation woes is the concern regarding creating enough engaging and useful content for your employees to share with your enterprise’s fan base. Who should come up with all this content? The marketing team should absolutely be working on this endeavor – but they will not be effective if they act alone in the process to determine what content worthy of your audience is and is not already available.
Read MoreTopics: Content Marketing, GaggleAMP, Marketing
