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The GaggleAMP Blog

Why Your Employees Aren’t Sharing Marketing Content—and Why They Should Be

Posted on 11/08/2016

Do you consider your employees when formulating your social media strategy?

Your employees are a more valuable resource than you think. Employee social sharing can produce eight times more interaction than content shared by your brand alone, and it can be re-shared as much as 25 times more frequently.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media, social media marketing

4 B2B Content Distribution Tools You Don't Know About

Posted on 07/27/2016

Ian Blake recently shared a post on the Squaredot blog centered around distributing content far and wide. In this post, he reveals 4 lesser known distribution tools that can help propel your content marketing to the biggest and the best possible audience. Ian mentions GaggleAMP as one of those tools.

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Topics: Content Distribution, Content Marketing, Marketing, Press Mentions

The Power of Visible and Valuable Content, and How to Get There

Posted on 07/25/2016

Be visible and valuable. It’s that simple, right? Connecting what you have that is of value to customers will create an exchange. But what can you offer that is valuable enough for people to give you their info?

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Topics: Content Marketing, Employee Advocacy, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications

An Expertise in Social Media is the Key to Your Customers

Posted on 07/18/2016

This is actually an easy one. You know where your customers are. You know your customers search on Google and Bing. People go to LinkedIn groups and have a conversation. People go to Twitter and make connections or complain about products. As a marketer you know that happens. Your companies know that. Everybody knows this today. But that’s only the first step of engaging with customers on their turf.  

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Topics: Content Marketing, GaggleAMP, Marketing, Social Media, Social Media in Corporate Communications

Storytelling, content marketing, and everything that isn’t new

Posted on 07/11/2016

As content marketers, when we talk about storytelling, we frame it like we invented it. We say to ourselves “storytelling, yeah this is new, we need to tell stories. This is content marketing. Content marketing is the new way.”

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Topics: Content Marketing, Social Media

5 Approaches to Generate More Traffic for Your Blog

Posted on 07/11/2016

Falk Rehkopf recently shared a post on the Cision blog offering five different approaches to growing your blog traffic. In his post, he shows you how to attract a larger group of fans, followers and website visitors. Falk mentions GaggleAMP as a tool that can help you achieve the goal of more blog traffic from social media. According to Falk:

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Topics: Cision, Content Marketing, Press Mentions, Social Media

8 Extra To-Dos for Better Content Distribution (With Examples)

Posted on 05/23/2016

Brittany Berger recently shared a post to the Mention blog offering 8 tips for boosting your content distribution.  In her post, she describes how many marketers pour so much effort into creating content and they need to put just as much effort into promoting it. Brittany mentions GaggleAMP as a tool that can help boost your content distribution through your employees. According to Brittany:

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Topics: Content Marketing, Press Mentions

Amplifying Your Content

Posted on 04/13/2016

You could build (or have built) the best, most amazing piece of content – but if no one reads or views it, does it even really exist? Recognizing the right avenue for sharing your content and then finding the best way to amplify the message through social influencers and employee advocacy will ensure that you get your message out to your target audience and hopefully fulfill your purpose.

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Topics: Content Marketing, Employee Advocacy, Social Media, Social Media in Corporate Communications

What is Content Without Purpose?

Posted on 04/11/2016

Useless that’s what it is.

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Topics: Content Marketing, GaggleAMP, Marketing

4 Components of Quality Content

Posted on 04/07/2016

You have the plan – from the content’s purpose to ideas to format – and even to type– now it is time to produce quality content that fulfills your purpose while taking the audience into consideration. There are two ways to accomplish this task: in-house or out-sourcing.

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Topics: Content Marketing, GaggleAMP, Marketing