In the video above, Joel Leeman explains how a B2B company like Thomson Reuters started exploring their case for opening an Instagram account. They asked themselves questions like “ Is our audience there? Are our customers there?” What surprised them though was how many of their employees were actively hashtagging and talking about the brand even though they didn't have an official presence. More importantly was the fact that there are so many employees they are trying to attract on the network as well.
"We already found there was a robust community there(Instagram)"
Instagram is a network that is known for it’s simple and visual nature. Many B2C brands are currently leveraging Instagram as a marketing channel to promote and sell products. This has left B2B businesses scratching their heads wondering how can they possibly use Instagram to market to their audience.
While the direct marketing benefits are obvious, what many B2B and B2C brands are missing out on is the fact that Instagram can be an amazing tool for displaying your company culture publicly and recruiting new employees.
Key Benefits of Instagram Recruiting:
- Organic - No need for traditional job listing style posts. Prospective employees are engaged by the stories being shared
- Authentic - Employees sharing your brand story and culture is the most credible vehicle for it
- Accessible - Anyone who wants to know what it’s like to work at your company can easily experience it through real stories being shared by current employees
- Targeted - You pool of prospective employees are there. Don't wait for them to come to you. Go to them!
Through their employee advocacy program, Thomson Reuters is now leveraging and empowering their employees to share the work they are proud of doing and what it’s like to work there. Instagram has become a powerful tool for recruiting and retaining their employees.
If you're interested in learning more about how employees can help your recruiting efforts, download the eBook below.