Employee advocates have unlimited potential for increasing your social reach, and at GaggleAMP, our goal is to harness the power of these advocates as a tool for your social media marketing strategy. We already know the benefits of utilizing an employee advocacy program and the marketing potential that lies therein, but the success of such a program depends entirely on the preparation and effort you invest in it! At GaggleAMP, we want to ensure that you’re setting yourself up for employee advocacy success before your program even hits the ground.
Your social media strategy should be a well-planned and executed marketing technique, but the real test comes when the analytics are calculated. Utilizing your employee advocates correctly and providing them with content that is both interactive and engaging may be the key to creating networks that do more than just observe. Here are 4 tips to help you do just that.Read More
Your employees are the key to boosting your efforts in social media. They bring to the table a sense of authenticity that users tend to trust over the company itself while reaching a host of users that may typically be unavailable to the company. In fact, while your company may have a network of followers that boasts quantity compared to your employees’ networks, this number may be a fallacy in that it may only reflect brand awareness - not engagement. By tapping into your employees, your social media strategy can see exponentially greater results in terms of lead generation, user action and brand passion.Read More
When planning your social media marketing strategy, you may be missing one of your biggest promotional networks: your employees! In fact, your employees may be your best promoters, and they can achieve both brand marketing and HR recruiting goals through non-threatening, social interactions with their personal networks. Use your employees and their networks to help increase your social media traffic and engagement, generate sales leads, and acquire new, skilled talent.Read More