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The GaggleAMP Blog

Employee Advocacy in Regulated Industries

Posted on 03/26/2015

Topics: Employee Advocacy, Employee Advocacy Programs, GaggleAMP, regulated industries, Social Media Advocacy, Social Media in Corporate Communications

Setting Yourself Up For Employee Advocacy Success

Posted on 02/09/2015


Employee advocates have unlimited potential for increasing your social reach, and at GaggleAMP, our goal is to harness the power of these advocates as a tool for your social media marketing strategy. We already know the benefits of utilizing an employee advocacy program and the marketing potential that lies therein, but the success of such a program depends entirely on the preparation and effort you invest in it! At GaggleAMP, we want to ensure that you’re setting yourself up for employee advocacy success before your program even hits the ground.

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Topics: Employee Advocacy, Employee Engagement, Social Media Advocacy, Social Media in Corporate Communications, social media marketing

How to Increase Social Engagements through Employee Advocacy

Posted on 10/13/2014

Your social media strategy should be a well-planned and executed marketing technique, but the real test comes when the analytics are calculated. Utilizing your employee advocates correctly and providing them with content that is both interactive and engaging may be the key to creating networks that do more than just observe. Here are 4 tips to help you do just that.

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Topics: Employee Advocacy, GaggleAMP, Social Engagements, Social Media Advocacy, Social Media in Corporate Communications, Social Media Strategy

3 Tips for a Successful Social Media Advocacy Strategy

Posted on 09/15/2014

Your employees are the key to boosting your efforts in social media. They bring to the table a sense of authenticity that users tend to trust over the company itself while reaching a host of users that may typically be unavailable to the company. In fact, while your company may have a network of followers that boasts quantity compared to your employees’ networks, this number may be a fallacy in that it may only reflect brand awareness - not engagement. By tapping into your employees, your social media strategy can see exponentially greater results in terms of lead generation, user action and brand passion. 

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Topics: Corporate Social Media Use, Employee Advocacy, GaggleAMP, Social Media Advocacy, Social Media in Corporate Communications, Social Media Strategy

The Hidden Potential of Employee Networks

Posted on 09/01/2014

When planning your social media marketing strategy, you may be missing one of your biggest promotional networks: your employees! In fact, your employees may be your best promoters, and they can achieve both brand marketing and HR recruiting goals through non-threatening, social interactions with their personal networks. Use your employees and their networks to help increase your social media traffic and engagement, generate sales leads, and acquire new, skilled talent.

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Topics: Employee Advocacy, Employee Engagement, Social Media Advocacy, Social Media in Corporate Communications, social media marketing