When you’re pushing for a more active content sharing network, what’s your end goal? More clicks? More impressions? Sometimes, companies share content for reasons they haven’t quite clarified, and the companies that feel as though they know what they’re aiming for may be missing the bigger picture entirely. When it comes to content sharing, the act from start to finish is truly an artform. Sure, the metrics and analytics of more clicks, shares, impressions, etc are a great way to gauge your content sharing success, but when you delve deeper, you’ll find that the root causes for these successes lie in a more valuable indicator.
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