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The GaggleAMP Blog

5 Steps to Building an Employee Advocacy Program

Posted on 12/03/2015

Employee advocates drive engagement, build trust, and extend your marketing reach.

Employees who generate exposure for your company using their own voice and actions are considered employee advocates, and the value of these advocates surpasses any purchased marketing program you may invest in with your marketing. These advocates drive engagement, build trust, and extend your marketing reach. They are fueled by purpose and empowered by passion, and they’re a critical component to Gaggles and our entire GaggleAMP philosophy. If you don’t already have an employee advocacy program in place, organizing one is the key to a coherent social media marketing campaign.  This eBook can help you develop a social strategy with your employees.

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Topics: Employee Advocacy, marketing campaign, social marketing, Social Media, Social Media in Corporate Communications, Strategy

How to Use Employee Social Graphs for Sales Referrals

Posted on 07/09/2015

A social graph is defined as a representation of the interconnection of relationships in an online social network. Thus, your employee social graphs are simply representations of the networks created online through your employees! Our goal at GaggleAMP is to extend your reach and influence by tapping into these social graphs to amplify your social media efforts, but many don’t realize the power of employee social graphs and how they’re truly a source of referral business. Let’s take a closer look at the power of employee social graphs and the impacts they can have on your social media marketing campaign.

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Topics: employee, GaggleAMP, marketing campaign, sales referrals, social graph, Social Media, Social Selling

Unlock Marketing ROI with Employee Attribution

Posted on 07/03/2015

Creating an employee advocacy program should be at the top of your priorities if you still haven’t put one into play. But the only way to truly reap the rewards from your employee advocates is to find methods and metrics to measure their successes. This measurement can be in regards to direct leads and click-through conversions. Measuring these analytics can be a stumbling block for many, though, as tracking employee attribution is hard to measure in broad terms. You can, though, measure employee attribution based on what your company receives through employee outreach. Measuring the effectiveness of your employee advocacy program by tracking employee attribution is essential to the development and growth of your social media marketing campaign as a whole.

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Topics: Advocacy Program, employee, Employee Advocacy, employee advocate, GaggleAMP, marketing campaign, Social Media