Leading management consulting firm McKinsey & Company released a report on how executives can leverage social media to shape consumer decision making.
The report lays out the four primary functions of social media:
The report further describes Amplify as the following:
All of us here at GaggleAMP have been talking about the benefits of amplifying social media efforts for quite some time. We are glad to see our friends at McKinsey & Company defining what we do as part of best practices for incorporating social media into the broader business strategy.
Read the full report here.