There is a comparison that can be made to the existing fervor surrounding social media and the one that existed during the first introduction of the web to corporations. In both cases, marketing departments have struggled to both understand, quantify and justify the use of these new technologies. Both cases were driven by consumer use and ultimately consumer demand. What is different about social media is the speed of adoption. It took approximately a decade for the number of websites to grow from one to 10,000,000. Compare that to the rapid adoption of Facebook to the tune of 650,000,000 in approximately 6 years.
Corporate marketing departments are doing all they can to keep up with the pace of both the adoption of social media and the corporate tools that assist in managing this growth. In 2010, there was a heavy concentration on social media analytics tools. These tools, while valuable, did not and still don’t address the core desire of companies to distribute or “amplify” their content and messages. GaggleAMP is the first to provide corporations with an enterprise-class solution that provides distribution, analytics and message feedback. This blog will endeavor to explore corporate and organizational use of social media along with data-driven trends. Join us for this exploration.