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Podcasts

Creating Authentic Employee Engagement with Randy Ksar

Posted on 03/16/2017

Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy.  He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community.

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Topics: Employee Advocacy, Employee Engagement, FIR Podcast Network, Marketing, Podcast, social media marketing

CC Chapman on Creative Instigation for Business Success

Posted on 02/09/2017

 C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy.

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Topics: Businesses, Marketing, Podcast

Janet Fouts and Utilizing Community on Social Media to Propel Your Business

Posted on 01/31/2017

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

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Topics: AMP UP Your Social Media, AUYSM, Community, Janet Fouts, Podcast, Social Media

Shel Holtz on Social Media Trolls

Posted on 01/12/2017

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls.

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Topics: Communications, FIR Podcast Network, Marketing, Podcast, Social Media

Michelle LeBlanc Discusses Employee Social Media Engagement

Posted on 10/18/2016

INTRODUCTION:

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals.

Listen to the podcast below: 

"Engage with your employees. Empower them to engage with your customers. Build your brand through social media."

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Topics: Employee Engagement, Marketing, Podcast, social media marketing

The Agency Approach to Employee Advocacy with Jason White

Posted on 06/14/2016

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge.

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Topics: Content Marketing, Employee Advocacy, Marketing, Social Media

Bernie Borges on Making it Easy for Employees to Share & Promote Their Stories

Posted on 06/02/2016

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer.  He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business.

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Topics: Employee Advocacy, Podcast, Social Media

Jason Cormier on Using Social Media Marketing as a Way to Generate Traffic

Posted on 01/26/2016

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users.

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Topics: GaggleAMP, Podcast, Social Media in Corporate Communications

Meagen Eisenberg on Using Digital Marketing as a way to Generate Traffic

Posted on 11/12/2015

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences.

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Topics: AMP Up Your Social, AMP UP Your Social Media, Digital Marketing, Generate Traffic, Meagen Eisenberg, Podcast, social marketing

Greg Cooper on How to Use LinkedIn to form B2B Relationships

Posted on 11/05/2015

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

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Topics: AMP Up Your Social, AMP UP Your Social Media, B2B Relationships, Greg Cooper, LinkedIn, Podcast