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Podcasts

AMPUP Podcast: Brian Fanzo on Making True Connections via Digital Technology

Posted on 10/17/2017

On this episode of AMPUP Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms.  He likes to push the envelope when it comes to digital marketing and we get a small taste of his fast-talking ideas in this interview.

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Topics: FIR Podcast Network, Marketing, Podcast, social media marketing

AMPlify Podcast: Nine Ways to Get More from Events with Social Media

Posted on 10/02/2017

Events can be a big boost for brands.  There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee.  Daniella Peting, Social Media Manager at Motorola Solutions covers nine ways to get more from events using social media and how employees can be a part of harnessing that power to gain more social influence for your brand.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Finding Your Employees Voice

Posted on 09/05/2017

Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post.  Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. Douglas Spencer President of Spencer Brenneman joined us for the AMPlify conference to discuss how to find the right voice for your employees.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: When Your Employee Advocates Aren’t Employees

Posted on 08/21/2017

Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country.  Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to provide insight and understanding on how you can get the same level or more engagement and commitment to an advocacy program from your non-employees.  In this talk he shares a case study based on what Colonial Life has learned from their experience.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Content the King of Revenue

Posted on 08/14/2017

Live from the AMPlify Conference stage, Mike Pace, Sr. Manager of Online Marketing at SendGrid, talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts.  Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new-found information to create the right content and where content marketing actually fits into the revenue model.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Employee Engagement - Creating Employee Engagement and Mining Great Internal Content

Posted on 08/08/2017

Live from the AMPlify Conference stage, Ashley Mayhew, Communications and Media Lead at TD Bank, focuses on engagement and its link to employee advocacy.  She asks the poignant question; how do you influence advocacy if you aren’t influencing engagement?  In her talk, she discusses how great communication means great employee experience and a great experience means engaged employees.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Harnessing the CEO Effect on Social Media

Posted on 08/04/2017

Live from the AMPlify Conference stage, Ryan Murphy, PR, Editorial and Social Media Manager for Carbon Black pulls back the curtain on the effect a CEO’s participation can have on your employee advocacy program and how you can bottle it to amplify your organizations voice.  He shares 5 things he does regularly and consistently through employee advocacy practices and by involving his CEO and other executives.  Ryan is a digital media guru with a passion for good story telling on all platforms.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: The Corporate Swamy and the Flow of Organizational Change

Posted on 08/03/2017

Live from the AMPlify Conference stage, Jason White, Director of SEO at Hertz, share his stories of success and failure when it came to getting buy in from the executives in order to make changes in your organization including starting an employee advocacy program.  Jason an expert in search marketing has his finger on the pulse of a wide range of digital strategies.  Jason's work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association and WordCampNYC among others.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Subject Matter Experts as Brand Advocates

Posted on 08/02/2017

Live from the AMPlify Conference stage, Steven Dickens, global offering manager of IBM, focuses on how organizations can create and build powerful content with the help of both internal and external subject matter experts.  Through their help organizations have the power to drive deep client a customer engagement.  Steven is a social media savvy, marketing product and offering management professional.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Targeted Employee Activation Model

Posted on 07/31/2017

Live from the AMPlify Conference stage, Tristan Bishop, Senior Director of Digital Customer Experience at McAfee discusses his targeted employee activation model. He used this model in his time with the company Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 in less than three years. Tristan has more than 20 years’ experience driving digital transformation for enterprise software organizations.

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Topics: Digital Marketing, Employee Advocacy, Social Media