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Podcasts

AMPUP Podcast: Adam Roche on Building a Devoted Following

Posted on 01/17/2018

On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Adam Roche.  Adam breaks the mold both with his podcast.  Delivering episodes longer than the norm and less frequently than expected he has built a devoted audience that seeks him out because of his passion for his subject and his attention to detail.  Listen in as he shares his unique podcasting journey and how his choices have made him stand out amongst a crowd.

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Topics: Digital Marketing, Podcast, Social Media

AMPlify Podcast: Employee Advocacy in a Privacy Driven World

Posted on 01/02/2018

Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach.  So, it is becoming increasing important that companies have a keen understanding of what marketing activities are compliant and non-compliant so that your marketing efforts don’t get way laid right when they are picking up speed.  Sally-Anne Kaminski, Manager, global social media strategy at Zebra Technologies, has been on the front lines of dealing with this topic.  In this episode, she shares tales from the battlefield on what it takes to gain approval and launch an advocacy program that is dealing with the privacy issue daily.

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPUP Podcast: Mark Schaefer Emphasizes Discipline and Consistency to be a Successful Podcaster

Posted on 12/21/2017

On this episode of AMPUP Your Digital Marketing we start a new series focused on podcasting as a marketing tool.  First up in the series is Mark Schaefer, co-host of the popular podcast, The Marketing Companion.  In this discussion, Mark talks about his tough decision to start a podcast.  He shares some guidelines for deciding if a podcast is right for you and your brand and talks about the value of podcasting in a changing digital marketing landscape.

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPlify Podcast: The ‘Why’ Behind Employee Advocacy’s Rapid Growth

Posted on 12/18/2017

Employee advocacy is on the rise.  But what does that mean for companies like yours and how will it transform the way you work?  On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and engagement.  Plus, she gives her advice about what it takes to make employee advocacy a core business initiative and get everyone in your company on the same page.

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPlify Podcast: 5 Tools to Turn Traffic into Leads

Posted on 12/04/2017

So you have an employee advocacy program.  Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more.  What next?  What do you do with that traffic so that it has a value add beyond brand awareness.  You need to create leads.  Listen as Jason Sibley, CEO and Head of Campaign Strategy at Creation Agency shares five of his top tools to turn traffic into leads.

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPlify Podcast: Why You Need to Gamify Your Employee Engagement

Posted on 11/27/2017

Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a lot of hard work and time into delivering valuable content and guidance to their employees that not only raises awareness of the brand but also gives something back to the employees. In his interview, Kelly shares the Boostability secrets to converting your employees into active members of your program and he discusses how to make sure everyone reaps the rewards.

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPUP Podcast: Mario Martinez Jr. Declares Social Selling is Dead, Almost

Posted on 11/21/2017

On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. , CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today’s modern buyer using social networks.  In this discussion, Mario explains why sales and marketing teams need to join forces.  Plus, he reveals a startling revelation about the impending death of social selling. 

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Topics: Digital Marketing, Employee Advocacy, Social Media, Social Selling

AMPlify Podcast: Going Global with Employee Advocacy

Posted on 11/06/2017

Brand engagement and employee advocacy shouldn’t be limited to one area.  If you have customers around the world, your advocacy frequency signal should reach them.  Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages.  Her hard-earned lessons could be the key to unlocking going global with your employee advocacy efforts.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Getting on Board with Employee Advocacy

Posted on 10/30/2017

How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?  This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of attracting the best talent out there for your brand.  Jörgen’s new book, Employee Advocacy: The Ultimate Handbook takes a deep dive look at what employee advocacy is, why you should do it and how it works. In his interview with Glenn Gaudet of GaggleAMP, they explore how to jump start your advocacy program, what companies are doing right or wrong with employee advocacy and some important details that you always need to take into consideration no matter the size of your program.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPUp Podcast: Brian Fanzo on Making True Connections via Digital Technology

Posted on 10/17/2017

On this episode of AMPUp Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms.  He likes to push the envelope when it comes to digital marketing and we get a small taste of his fast-talking ideas in this interview.

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Topics: FIR Podcast Network, Marketing, Podcast, social media marketing