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Podcasts

Michelle LeBlanc Discusses Employee Social Media Engagement

Posted on 10/18/2016

INTRODUCTION:

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals.

"Engage with your employees. Empower them to engage with your customers. Build your brand through social media."

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Topics: Employee Engagement, Marketing, Podcast, social media marketing

Bernie Borges on Making it Easy for Employees to Share & Promote Their Stories

Posted on 06/02/2016

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer.  He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business.

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Topics: Employee Advocacy, Podcast, Social Media

Jason Cormier on Using Social Media Marketing as a Way to Generate Traffic

Posted on 01/26/2016

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users.

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Topics: GaggleAMP, Podcast, Social Media in Corporate Communications

Meagen Eisenberg on Using Digital Marketing as a way to Generate Traffic

Posted on 11/12/2015

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences.

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Topics: AMP Up Your Social, AMP UP Your Social Media, Digital Marketing, Generate Traffic, Meagen Eisenberg, Podcast, social marketing

Greg Cooper on How to Use LinkedIn to form B2B Relationships

Posted on 11/05/2015

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

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Topics: AMP Up Your Social, AMP UP Your Social Media, B2B Relationships, Greg Cooper, LinkedIn, Podcast

Jason Burrows and Using Digital Marketing to Generate Traffic

Posted on 11/04/2015

Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

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Topics: AMP UP Your Social Media, Digital Marketing, Jason Burrows, LinkedIn, Podcast, Traffic

Janet Fouts and Utilizing Community on Social Media to Propel Your Business

Posted on 09/02/2015

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

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Topics: AMP UP Your Social Media, AUYSM, Community, Janet Fouts, Podcast, Social Media

Ron Ploof and Using Storytelling as a Social Media Connector

Posted on 08/19/2015

Ron Ploof is a content marketer who has been interested in social media since 2005 when he started his podcast called Griddlecakes Radio: The Lost Art of Audio Storytelling. Over the years, he’s started his own agency and even headed up social media for Epson America. While he didn’t start his podcast to get into the social media industry per se, he did see the value in his ability to utilize social media to publish and distribute content via audio formats. Ron recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

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Topics: AMP Up Your Social, AMP UP Your Social Media, Podcast, Ron Ploof, Social Media, Social Tips

Bryan Mattimore on Effective Social Media Campaigns

Posted on 08/17/2015

Bryan Mattimore is cofounder and ‘chief idea guy’ of the Growth Engine Company, an innovation agency based in Norwalk, CT that helps companies come up with ‘the next big thing’. Before co-founding the Growth Engine Co. in 1999, Bryan was founder and president of the Mattimore Group, an 18-year-old creativity consulting and ideation facilitation company. Bryan recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

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Topics: AMP UP Your Social Media, Bryan Mattimore, Marketing Automations, Podcast, Social Media

How to Build a Following with Dorie Clark

Posted on 05/13/2015

Dorie is a marketing consultant, professional speaker and recognized as a “brand expert”. She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following.

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Topics: AMP UP Your Social Media, AUYSM, Build a Following, Dorie Clark, GaggleAMP, Podcast