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Podcasts

AMPlify Podcast: Content the King of Revenue

Posted on 08/14/2017

Live from the AMPlify Conference stage, Mike Pace, Sr. Manager of Online Marketing at SendGrid, talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts.  Mike walks us through steps to identify where content has its greatest impact on the customer journey, how to leverage all this new-found information to create the right content and where content marketing actually fits into the revenue model.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Employee Engagement - Creating Employee Engagement and Mining Great Internal Content

Posted on 08/08/2017

Live from the AMPlify Conference stage, Ashley Mayhew, Communications and Media Lead at TD Bank, focuses on engagement and its link to employee advocacy.  She asks the poignant question; how do you influence advocacy if you aren’t influencing engagement?  In her talk, she discusses how great communication means great employee experience and a great experience means engaged employees.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Harnessing the CEO Effect on Social Media

Posted on 08/04/2017

Live from the AMPlify Conference stage, Ryan Murphy, PR, Editorial and Social Media Manager for Carbon Black pulls back the curtain on the effect a CEO’s participation can have on your employee advocacy program and how you can bottle it to amplify your organizations voice.  He shares 5 things he does regularly and consistently through employee advocacy practices and by involving his CEO and other executives.  Ryan is a digital media guru with a passion for good story telling on all platforms.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: The Corporate Swamy and the Flow of Organizational Change

Posted on 08/03/2017

Live from the AMPlify Conference stage, Jason White, Director of SEO at Hertz, share his stories of success and failure when it came to getting buy in from the executives in order to make changes in your organization including starting an employee advocacy program.  Jason an expert in search marketing has his finger on the pulse of a wide range of digital strategies.  Jason's work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association and WordCampNYC among others.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Subject Matter Experts as Brand Advocates

Posted on 08/02/2017

Live from the AMPlify Conference stage, Steven Dickens, global offering manager of IBM, focuses on how organizations can create and build powerful content with the help of both internal and external subject matter experts.  Through their help organizations have the power to drive deep client a customer engagement.  Steven is a social media savvy, marketing product and offering management professional.

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Topics: Digital Marketing, Employee Advocacy, Social Media

AMPlify Podcast: Targeted Employee Activation Model

Posted on 07/31/2017

Live from the AMPlify Conference stage, Tristan Bishop, Senior Director of Digital Customer Experience at McAfee discusses his targeted employee activation model. He used this model in his time with the company Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 in less than three years. Tristan has more than 20 years’ experience driving digital transformation for enterprise software organizations.

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Topics: Digital Marketing, Employee Advocacy, Social Media

Creating Authentic Employee Engagement with Randy Ksar

Posted on 03/16/2017

Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy.  He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community.

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Topics: Employee Advocacy, Employee Engagement, FIR Podcast Network, Marketing, Podcast, social media marketing

CC Chapman on Creative Instigation for Business Success

Posted on 02/09/2017

 C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy.

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Topics: Businesses, Marketing, Podcast

Global Social Media Marketing with Piyush Prem

Posted on 02/02/2017

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world.

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Topics: B2B Marketing, Employee Advocacy, social media marketing

Janet Fouts and Utilizing Community on Social Media to Propel Your Business

Posted on 01/31/2017

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media.

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Topics: AMP UP Your Social Media, AUYSM, Community, Janet Fouts, Podcast, Social Media