Brand awareness is more important than ever, as consumers are more inundated with choices on a daily basis. Creating a strong brand presence can help differentiate a company in a crowded market and increase customer loyalty.
There are many methods you can try to create awareness for your brand. The examples below have proven to be the most effective regardless of the industry you’re in. Here you will also learn from some of the best brand awareness examples in various niches to help you with your own marketing campaign.
Let’s get cracking.
Everyone and everything has moved into the digital space so the importance of having a strong social media presence is not rocket science, especially when it comes to business. Social media algorithms reward the most active users with exposure to a larger audience. It’s just a matter of consistency — post and engage regularly.
By being present on social media platforms, you not only deepen the customer relationship but also create opportunities for attracting new leads. Statistics say that 71% of new buyers discover new products through social media.
Have in mind, though, that not all platforms work equally well for your social media posts. Explore where your ideal customer base hangs out and start your social marketing efforts there. For example, if you’re doing e-commerce, Instagram could be a great ally. If you offer B2B services, you might want to focus on your LinkedIn content strategy.
Take a look at our own LinkedIn profile:
One of the most effective and cheapest ways to have a solid awareness strategy is to offer free and highly helpful content to your target audience. If you’re regularly publishing content that answers your potential customer's questions, guides them, or offers new insight into topics they are interested in, your name will be top of mind when they reach the purchasing phase.
According to blogging statistics, 60% of people buy a product after reading a blog post about it first. People like to be pampered, they want to feel valued, and most of all, listened to. So, do just that and in return, you’ll get loyalty, respect, and in time, a solid ROI.
Take for example Keeping Current Matters, a real estate advisory service. They recognize buying a home comes with questions so they use their blog to address questions while building awareness of their brand:
In addition to contributing to your own blog, engage with other businesses and services that target a similar audience as your own and ask to guest blog for them. It will help increase your own brand’s visibility and is a powerful tool for doubling down on any marketing activities your team is planning. According to Adsy, guest blogging can not only boost search rankings but also increase growth in traffic by 80%.
The trick here is, however, to create super-valuable content. Think useful guides, in-depth analysis of a certain issue, you ask I answer content — anything that will add value to the reader.
Here’s an example of Brian Dean, the SEO expert’s guest post on Buffer about increasing conversion rates:
Brian has taken the time to create a full step-by-step guide on how to increase conversion rates by building an email list. He knows that this content is highly valuable to business owners that have, or plan to have a mailing list. By contributing a post on a site like Buffer, he increases awareness about his own brand while providing their readers with actionable and relatable content.
In other words, dominate the SEO game. Search Engine Optimization, when done properly, helps you play in the big leagues (a.k.a the first search page) on search engines like Google. But in order to get there, you need to do some research and see which keywords your competitors are ranking for.
For example, say you’re selling chatbot software and want to see who your competitors are. An online search of the keyword will show you both the type of content that ranks well but also how your competitors rank for this aggressive key term.
This is only the beginning, though. You’ll want to explore which keywords those competitors are trying to rank for and try to beat them to the punch - or at least play in the ring.
This is where a keyword tool comes in handy. Ahrefs and Semrush are one of the most popular keyword tools out there, but if your budget can’t allow it, you can try KWFinder, or even a basic (but free) tool like Keywords Everywhere or Google Keyword Planner.
This is one of the best brand awareness examples you can steal for your own marketing strategy. Collaborating with another brand — especially a well-known one — can not only raise awareness for your brand but establish credibility and trust in it.
Take a look at what the biggest name in the soft drinks industry and the organizer of one of the most popular events are doing leading into the World Cup:
Not all businesses can catch a fish as big as Coca-Cola, and they don’t have to. Some of the best brand awareness examples can come from a partnership built between products that have a like vision and audience, but are not direct competitors. All you need to do is find the brand that resonates most with your business and start collaborating.
Needless to say, when you give something for free, people will remember you. Who doesn’t love free stuff, right? Whether you’re selling beauty products, soft drinks, school supplies, or what have you, you can always afford to give something for free.
Organize giveaways in the form of contests on social media or if you’re feeling extra generous, offer free samples. Even if you offer services and not products, you can always give free lessons, consultations, or course discounts.
Having a podcast related to your niche is a powerful way to increase awareness about your brand because you get to conduct interviews with leaders in the industry. This way you not only put your business on the map but establish yourself as a trustworthy, authoritative figure.
Tommy Walker’s The Cutting Room is one of the best brand awareness examples in the content marketing and consultancy niche. He invites some of the biggest names in the industry to do live edits of selected content so listeners can have a behind-the-scenes peek at how the masters are creating and editing content.
When asked what was the main factor for increasing brand awareness for his brand, Tommy said:
“We take care to choose our guests carefully, have a predictable format, use consistent visuals, a "theme" song, a consistent live show date, and we're always making marginal improvements to keep increasing the quality of the show.”
His advice on what to focus on in a brand awareness campaign? “Watch social media for chatter, encourage conversation, and never forget to run focus groups with your audience once you are gaining traction. They know how to get their attention way better than you do, and their ideas will be invaluable.”
What better way to raise brand awareness than having your employees do mouth marketing about how great your brand is? Employee advocacy statistics show that people trust individuals more than they trust brands, so whenever someone from your company shares a message, it’s perceived as more authentic.
The best way to use the power of your employees’ presence on social media is to use an employee advocacy software like GaggleAMP. Our tool helps you boost engagement and reach while helping get your employees more active and engaged on social media. It also helps your brand create a more personable and authentic voice, so your brand is seen as more trustworthy.
As we at GaggleAMP like to say, think of it as influencer marketing with your greatest influencer — your employees.
No marketing strategy is complete without an email marketing plan. With over 4 billion email users, it’s only logical to pay more attention to the benefits your business could be reaping just by adding an email sequence to your awareness campaign. And not only that, did you know that email has an ROI of $36 for every $1 spent, according to email marketing stats?
Social media channels are great for connecting with a bigger pool of audience but it’s the email where things get more personal. Potential, and loyal customers, have willingly given you their email addresses because they liked what they saw and they want to hear more from you.
This is an example of my own email. See how Alex is taking the time to update me on everything marketing and copywriting? Because she is doing a great job in nurturing me as a potential customer, she will be at the top of my mind anytime I need a service she offers.
We gave you the best marketing strategies for running brand awareness campaigns, the best examples, plus a really cool software to ease your way toward reaching your marketing goals.
Now it’s all up to you — where are you going to start from? Whatever the first step, do not neglect the rest because the best strategy always is to try different approaches and double down on the ones that work.